New Tool from Hitwise Aids in Keyword Research
 

New York, New York - December 8, 2005 - Hitwise, an online intelligence service company, has released Search Intelligence Version 3.0. The new product is an update to its robust suite of search marketing tools. Version 3.0 brings online marketers industry-first keyword research to help them identify additional search terms that have proven to be successful in attracting customers to competitors' websites.

''It is essential that online marketers embrace best practice research in the highly competitive search landscape,'' said Gavin Appel, SVP, Search Solutions at Hitwise. ''Search Intelligence Version 3.0 gives both experienced search marketers and beginners access to the industry's most progressive keyword research tool available in the market. This release further demonstrates Hitwise's continued commitment to provide customers with leading edge online marketing insight.''

Using a data set of more than 25 million Internet users worldwide across over 500,000 websites each day, Hitwise reports on the online usage and search behavior. This allows Hitwise to provide the breadth and depth required for accurate and comprehensive analysis of search behavior.

Search Intelligence Version 3.0 permits online marketers to run gap analysis reports of the terms driving traffic to their sites and those terms driving traffic to their competitor's sites. The Gap Analysis report instantly displays the keywords that are missing from their campaign, in some cases missed revenue opportunities, which can be simply exported to a bid-management tool for execution.

Search Intelligence Version 3.0 is currently available in the U.S. and the U.K.

To learn more about Hitwise, please visit: www.hitwise.com .




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