| View previous topic :: View next topic |
| Author |
Message |
! search-engines-web
Joined: 28 Mar 2005
Posts: 284
|
 Posted: Sat Oct 01, 2005 12:11 am Post subject: SEO and Web Design Tips |
 |
|
These three Studies are essential for any SEO, SEM and WEB DESIGNER to factor into their work.
 Here are some sample findings:
Web Design
| Quote: | Positioning key messages above the fold, but
below the top banner. Our research confirmed
the well-publicized fact that many people
never scroll down below the initial
However, we’ve also
found that many people have trained themselves
to ignore the top banner of Web
screens, on the assumption that it will contain
advertising. In most cases, people begin
their viewing below this top banner (in the
content area) and never bother to move
upward.
· Positioning the navigation bar on the left side.
Our studies suggest that the left-column
navigation bar has become the standard with
which visitors are most familiar and comfortable.
It is where people now naturally
gravitate, rather than the top banner.
Interestingly, this gravitation to the left has
made visitors ignore the items in the far
right-hand column of the screen. |
http://www.prsresearch.com/Adobe%20PDF/Web%20Site%20Insights.pdf
Search Engine Optimization
| Quote: | In this study, we did a structured conjoint
analysis of all the factors that lead to search searchers clicking through on a particular listing in
a given page of search results. We looked at position, presence of trusted brands, presence of
trusted URLs, relevant words from the search queries in the title, relevant words from the search
query in descriptions and the presence of words like “review” and “consumer information”. In
the end, the number one factor in precipitating a click through on a particular listing was relevant
words in the title, with relevant words in the description being second most important. Position
came in after these in significance.
So why the Triangle? Why the overwhelming number of click throughs on the number one
listings in two different studies we’ve conducted (this eye tracking study and the Business to
Business study done in October, 2004)? Obviously, position is important.
It appears that the predominance of click throughs on the number one listing comes more from
a conditioned behavioral response due to a natural pattern in how we assimilate information |
http://www.enquiro.com/Eyetracking2-Sample.pdf
Search Engine Marketing
| Quote: | The abstracts ranked 1 and 2 receive most attention.
After that, attention drops faster. The dark bars im
Figure 1 show the percentage of times a user’s first click
falls on a particular rank. It is very interesting that users
click substantially more often on the first than on the second
link, while they view the corresponding abstract with
almost equal frequency.
There is an interesting change around rank 6/7, both in
the viewing behavior as well as in the number of clicks. First,
links below this rank receive substantially less attention than
those earlier. Second, unlike for ranks 2 to 5, the abstracts
ranked 6 to 10 receive more equal attention. This can be
explained by the fact that typically only the first 5-6 links
were visible without scrolling. Once the user has started
scrolling, rank appears to becomes less of an influence for
attention. A sharp drop occurs after link 10, as ten results
are displayed per page. |
http://www.cs.cornell.edu/People/tj/publications/joachims_etal_05a.pdf
_________________
http://search-engines-web.com/ Optimization Ranking |
|
| Back to top |
|
 |
headsup
Joined: 20 Jun 2006
Posts: 8
|
| Posted: Tue Jun 20, 2006 4:41 pm Post subject: Great information |
|
|
| Quote: | However, we’ve also
found that many people have trained themselves
to ignore the top banner of Web
screens, on the assumption that it will contain
advertising. In most cases, people begin
their viewing below this top banner (in the
content area) and never bother to move
upward.
· Positioning the navigation bar on the left side.
Our studies suggest that the left-column
navigation bar has become the standard with
which visitors are most familiar and comfortable.
It is where people now naturally
gravitate, rather than the top banner.
Interestingly, this gravitation to the left has
made visitors ignore the items in the far
right-hand column of the screen. |
Great reading. Another great resource on banner positioning and how you can improve the way you sort your content can be found at http://www.poynterextra.org/eyetrack2004/advertising.htm
_________________
Web Design |
|
| Back to top |
|
|
|
|
You cannot post new topics in this forum
You cannot reply to topics in this forum
You cannot edit your posts in this forum
You cannot delete your posts in this forum
You cannot vote in polls in this forum
|
Powered by phpBB © 2001, 2002 phpBB Group
|
FAQ
Search
Memberlist
Usergroups
Register
Profile
Log in to check your private messages
Log in
