BRAIN'S WORDS OF WISDOM

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Becoming A Master of Persuasion

Persuasion power can help you get more of the things
you want faster than anything else you do. It can mean the difference between success
and failure. It can guarantee your progress and enable you to use all of your other
skills and abilities at the very highest level. Your persuasion power will earn
you the support of others.

There are always two choices: either you can persuade
others to help you or you can be persuaded to help them. It is one or the other.
Most people are not aware that every human interaction involves a complex process
of persuasion and influence. And being unaware, they are usually the ones being
persuaded to help others rather than the ones who are doing the persuading.

The Key to Persuasion
The key to persuasion is motivation. Every human action
is motivated by something. Your job is to find out what motivates other people and
then to provide that motivation.

People have two major motivations: the desire for gain and the fear of loss. The
desire for gain motivates people to want more of the things they value in life.
They want more money, more success, more health, more influence, more respect, more
love and more happiness.

Human wants are limited only by individual imagination. No matter how much a person
has, he or she still wants more and more. When you can show a person how he or she
can get more of the things he or she wants by helping you achieve your goals, you
can motivate them to act in your behalf.

A Presidential Insight
President Eisenhower once said that, "Persuasion is
the art of getting people to do what you want them to do, and to like it.You need
always to be thinking about how you can get people to want to do the things that
you need them to do to attain your objectives.


This fear, in all its various forms, is often stronger than the desire for gain.
People fear financial loss, loss of health, anger or disapproval of others, loss
of the love of someone and the loss of anything they have worked hard to accomplish.
They fear change, risk and uncertainty because these threaten them with potential
losses.Whenever you can show a person that, by doing what
you want them to do, they can avoid a loss of some kind, you can influence them
to take a particular action. The very best appeals are those where you offer an
opportunity to gain and an opportunity to avoid loss at the same time.
First, before trying to convince someone of something, take a little time to think
and ask questions to find out what it is he really wants. Then, motivate him to
act by showing him how you can help him get it.
Remember, people are motivated for their reasons, not yours.
Brian Tracy is the most listened to audio author on personal and business success in the world today. His fast-moving talks and seminars on leadership, sales, managerial effectiveness and business strategy are loaded with powerful, proven ideas and strategies that people can immediately apply to get better results in every area. For more information, please go to
http://briantracy.directtrack.com/z/682/CD1199

http://briantracy.directtrack.com/42/1199/682

Kumbe
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[kattee]

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[kattee]

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[betty]

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