Google Adwords Search Network vs. Content Network

seaboat · Joined: 25 Jan 2005 Posts: 23

I am running campaigns in Google Adwords and I found that the conversion rate from content network is much lower than search network. I am thinking to turn off content network for my campagins. Can anyone tell me is it a good idea? Thanks

leftybogs · Joined: 03 Feb 2007 Posts: 1669

Both Google Adwords and Content Network is both important for the site as to generate earning for the site. For me Google Adwords is much better in terms of conversion rate.

[quote=\"seaboat\"]I am running campaigns in Google Adwords and I found that the conversion rate from content network is much lower than search network. I am thinking to turn off content network for my campagins. Can anyone tell me is it a good idea? Thanks[/quote]
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simp1213 · Joined: 04 Mar 2008 Posts: 14

They are both important but I think the search network is more targeted.
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robdogg · Joined: 13 Mar 2008 Posts: 5 Location: USA

redblush · Joined: 03 May 2007 Posts: 84

Friend11 · Joined: 10 Mar 2008 Posts: 20

As far as I know, only the search content is giving us the more clicks.
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web67 · Joined: 31 Mar 2008 Posts: 123

then u can close the content one
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Gabriel - SEO Consulting · Joined: 20 Feb 2009 Posts: 2 Location: Denver, Colorado

I run a number of Google AdWords marketing campaigns for clients and I have also found that Google "content" marketing click-through is low and random.

It seems that people who find sponsored ads on Google "search" are specifically looking for that service/product and their conversion rate is higher. Where as with AdWords run through Google "content" campaigns, the potential (non-targeted) customers are just surfing the web at random.

You can even see the random results when you surf the web yourself sometimes. The ads have nothing to do with the page's theme or purpose. You'll be on a Tax webpage and see ads for Chocolates or something strange like that.

Your ad may just come up and a user thinks, "Well I wonder where those ad links lead to?" and click through to browse. Which is fine if your budget allows for a lower ROM(Return on Marketing), but everyone's goal should be to spend the least to get the highest PPC(Pay-Per-Click) response.

Cheers
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realtor · Joined: 08 Mar 2009 Posts: 41

I love the content network because I am advertising on some of my competitors websites with it but it does have a lower conversion rate and I find a really high bounce rate.
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dagrafojo · Joined: 03 Mar 2009 Posts: 31 Location: Argentina

In our case it depends. Some of the services we sell are almost only targeted through the content network. But I agree that, in general, search network is much more effective. The other advantage is that you don't have to care about keywords or optimization, you just select the option. I tried turning this off in the past, but it also depends on how much you care about conversions: if you have a blog and you just want to be popular, fine; but if you have a real good business and every hit is a potential customer that may represent a good income to you, just add another source of visits! Smile

scott5430 · Joined: 23 Mar 2009 Posts: 19

content network has proven to be very profitable for us on some of our adgroups. it does require a whole different mindset to manage/optimize.

*make sure you have separate content bids from search bids
*don't pay much attention to CTR - it's the cost/conversion that matters
*you can use placement targeting to choose where you want your ads to appear (i love getting conversions from my competitors sites)
*use the placement reports to see where the impressions/clicks are coming from and then optimize the content campaigns to exclude poor performing sites.
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Jrafique · Joined: 10 Dec 2008 Posts: 25

It rarely happen that you can get same ROI from search and content. A great mistake that people do is to not to assign separate cpc to the content network. I think you should use google placement tool with search which can give you better conversion.
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sonic333 · Joined: 21 Apr 2009 Posts: 7

over the years after serious tracking and testing I pulled out of the content network, more frivolous clicks and overall less sales and worse conversions. It's just not as targeted and thus yields poorer results.
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guruananth · Joined: 26 Jul 2008 Posts: 199

I have also tried the same in Google adwords Recently. I think so google content network has more people just a ordinary visitors They are not the reach searcher who finds the business keywords . While visiting that website JUST like that they have clicked our ads. So we didnt get converted so i have turn off the content network
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stepen · Joined: 05 Aug 2009 Posts: 12

did you guys use both organic and ppc? we can see whats really work, for me I got good clicks in content network.
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