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! search-engines-web
Joined: 28 Mar 2005
Posts: 284
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 Posted: Mon May 02, 2005 11:40 pm Post subject: Behind the Scenes - Creation of MSN Search - Revealed |
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Interesting Article that gives some insight on MSN's creation, development  and direction
http://seattletimes.nwsource.com/html/businesstechnology/2002259705_search02.html
| Quote: | | Even more dire: What market share Microsoft had with its early search efforts was starting to erode. To that point, MSN had based its strategy on the 80-20 rule on search: 80 percent of searches are for 20 percent of terms. In other words, people search mainly for the same things, and MSN wanted to perform |
| Quote: | Meanwhile, MSN also tinkered with how it handled search advertising. It had let Web sites pay to be included in its main search results — a controversial program called "paid inclusion" that Google had rejected.
The program was so popular that in more than half of MSN's searches you would have to scroll down the page to see a link that wasn't paid for by an advertiser. MSN executives thought they needed to remove paid-inclusion ads from the main results.
"Customers needed to understand from us when we were showing something that was paid and when we were showing something that wasn't paid," said Richard Chin, a senior director for product planning in MSN's search division.
So MSN dropped paid inclusion altogether in mid-2004, a strategy shift code-named "CIA," for "clarity in advertising."
The financial hit was harsh — MSN's revenue dropped by about $50 million the following quarter, and at least $100 million for the year. |
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stepen
Joined: 05 Aug 2009
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john_7654
Joined: 04 Aug 2009
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| Posted: Mon Aug 31, 2009 7:00 pm Post subject: |
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As stepen said, this doesn't help us, but is good to know.
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simple007
Joined: 13 Aug 2009
Posts: 14
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| Posted: Tue Sep 01, 2009 8:09 am Post subject: |
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Its a good post but not of much help for people like us.. good for knowing the background of search engine
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leftybogs
Joined: 03 Feb 2007
Posts: 1664
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| Posted: Thu Sep 03, 2009 7:14 am Post subject: |
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releasing this is another way to get MSN popular again.. 
well like anyone said.. its good to know.. 
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jlhen
Joined: 04 Sep 2009
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bluesky
Joined: 04 Feb 2007
Posts: 79
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| Posted: Mon Sep 14, 2009 9:09 am Post subject: |
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| Knowing of some business and financial points about formation of the leading corporations and internet firms can always be interesting. |
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