MAJORITY OF WEBMASTER TOOLS MESSAGES RESPOND TO BLACK HAT TECHNIQUES

In a YouTube video published earlier this month, Google’s Matt Cutts addresses valuable questions regarding the types of messages Google sends out via Webmaster Tools. A user in Tokyo, Japan asked: How many types of messages do you (Webmaster Tools) send now? And, how do you decide what message you send? According to Cutts, Google […]

GOOGLE RELEASES 23RD PANDA UPDATE

On December 21, Google announced another Panda data refresh, affecting nearly 1.3 percent of English queries. The tech giant unveiled the update via Twitter, confirming a change in the algorithm that many in the industry had already noticed. The Panda algorithm is designed to assess website quality, which means low-quality sites get punished with low […]

GOT NEGATIVE REVIEWS ON YELP?

Getting a negative review on Yelp is not the end of the world. With a solid game plan in place, you’ll be ready for whatever curveballs the social Web throws your way — negative Yelp reviews included! Negative Review Removal Sometimes it is possible to have a negative Yelp review removed, but it takes great […]

NEGATIVE YELP REVIEWERS BEWARE, YOU COULD GET SUED

You ate at a fancy restaurant but were not satisfied with the service. So you decided to write a negative customer review on Yelp, and fib just a little to make the review seem more believable. Harmless, right? Wrong! You could get sued for parts of the review. And this is exactly what happened to […]

BING RELEASES WEBMASTER GUIDELINES AND WEBINARS

Bing has released its Webmaster Guidelines, the company’s first set of rules covering topics such as technical SEO, social media, content, links, and things to avoid. Webmasters can find the official guidelines in the Help section of Bing Webmaster, under the Content Guidelines section. However, Bing admits the guidelines are broad. “They are not exhaustive […]

YELP MEDIATION, SMARTER WAYS TO LASSO IN YELP REVIEWS

As a business owner, you’ve probably had countless discussions with peers about the impact of Yelp reviews, which can be incredibly constructive and boosterish, or detrimental to the point of nearly sinking you. One particularly bad spate, and then it’s rough-water sailing for a good while. But you don’t have to just hang on for […]