Ripoff Report Removed from Google for Several Hours, What Happened?

Written by Pierre Zarokian We stumbled across something quite amazing this morning: RipOffReport appeared to have been completely de-indexed by Google for several hours. We can confirm that at 11 AM pacific standard time, performing a search for “site:ripoffreport.com” or the Ripoff Report brand name returned no results. Although the site has since shown up […]

Veteran Search Marketing Expert Pierre Zarokian to Speak at Pubcon

The world of reputation management is one that isn’t well-defined, and Yelp is one of the primary platforms that businesses are concerned with. Bad Yelp reviews, according to Harvard, have real impact on how consumers perceive a business. Pierre Zarokian, a veteran in the realm of search marketing and the CEO of Submit Express and […]

SUBMIT EXPRESS CEO PIERRE ZAROKIAN DISCUSSES CONTROVERSIAL YELP CASE

Imagine that your business is receiving phone calls from Yelp, unsolicited, trying to sell advertising space. How many times do you have to say “no thank you” until you finally reach the end of your patience? One business wants “no” to mean “no” in every aspect. In a recent interview with Search Engine Journal, Pierre […]

GOOGLE ADDS NEW FEATURE TO ADWORDS SEARCH FUNNELS

Google has added a new feature to its AdWords Search Funnels, a set of reports designed to help users make better decisions about their AdWords keywords, ad groups, and campaigns. By using the new Search Funnels columns, users can now more easily integrate the important data into their everyday optimizations, including their campaign, add group, […]

MAJORITY OF WEBMASTER TOOLS MESSAGES RESPOND TO BLACK HAT TECHNIQUES

In a YouTube video published earlier this month, Google’s Matt Cutts addresses valuable questions regarding the types of messages Google sends out via Webmaster Tools. A user in Tokyo, Japan asked: How many types of messages do you (Webmaster Tools) send now? And, how do you decide what message you send? According to Cutts, Google […]

GOOGLE RELEASES 23RD PANDA UPDATE

On December 21, Google announced another Panda data refresh, affecting nearly 1.3 percent of English queries. The tech giant unveiled the update via Twitter, confirming a change in the algorithm that many in the industry had already noticed. The Panda algorithm is designed to assess website quality, which means low-quality sites get punished with low […]

BING RELEASES WEBMASTER GUIDELINES AND WEBINARS

Bing has released its Webmaster Guidelines, the company’s first set of rules covering topics such as technical SEO, social media, content, links, and things to avoid. Webmasters can find the official guidelines in the Help section of Bing Webmaster, under the Content Guidelines section. However, Bing admits the guidelines are broad. “They are not exhaustive […]

YELP MEDIATION, SMARTER WAYS TO LASSO IN YELP REVIEWS

As a business owner, you’ve probably had countless discussions with peers about the impact of Yelp reviews, which can be incredibly constructive and boosterish, or detrimental to the point of nearly sinking you. One particularly bad spate, and then it’s rough-water sailing for a good while. But you don’t have to just hang on for […]