Article Provided Herb Kimble. Google Analytics is the most popular website analytics tool, mainly because it is free and a Google product. In 2005 Google bought out another analytics platform called Urchin, renamed it to Google Analytics and made it free. At that time no one expected this and it was a huge welcome news. […]
Category Archives: Online marketing
Tips to Make Your Small Business Website More Effective
Owning a Web site just isn’t enough for a small business owner to access the benefits offered by an internet presence. Yes, an effective website will bring new leads and sales, strengthen customer relationships, and even reduce wasteful spending (just to name a few of the many benefits) but the key word is effective. What […]
Yelp to Small Businesses: Stop Manipulating Your Reviews!
Article by Pierre Zarokian. Yelp is turning up the heat on businesses it says are manipulating its “natural flow of reviews” on the site. It is vowing vengeance against two groups the company says are abusing its rules: reputation management organizations that promise to fix Yelp reviews, and the businesses that hire them. Not only […]
Ripoff Report Removed from Google for Several Hours, What Happened?
Written by Pierre Zarokian We stumbled across something quite amazing this morning: RipOffReport appeared to have been completely de-indexed by Google for several hours. We can confirm that at 11 AM pacific standard time, performing a search for “site:ripoffreport.com” or the Ripoff Report brand name returned no results. Although the site has since shown up […]
Veteran Search Marketing Expert Pierre Zarokian to Speak at Pubcon
The world of reputation management is one that isn’t well-defined, and Yelp is one of the primary platforms that businesses are concerned with. Bad Yelp reviews, according to Harvard, have real impact on how consumers perceive a business. Pierre Zarokian, a veteran in the realm of search marketing and the CEO of Submit Express and […]
SUBMIT EXPRESS CEO PIERRE ZAROKIAN DISCUSSES CONTROVERSIAL YELP CASE
Imagine that your business is receiving phone calls from Yelp, unsolicited, trying to sell advertising space. How many times do you have to say “no thank you” until you finally reach the end of your patience? One business wants “no” to mean “no” in every aspect. In a recent interview with Search Engine Journal, Pierre […]
GOOGLE ADDS NEW FEATURE TO ADWORDS SEARCH FUNNELS
Google has added a new feature to its AdWords Search Funnels, a set of reports designed to help users make better decisions about their AdWords keywords, ad groups, and campaigns. By using the new Search Funnels columns, users can now more easily integrate the important data into their everyday optimizations, including their campaign, add group, […]
MAJORITY OF WEBMASTER TOOLS MESSAGES RESPOND TO BLACK HAT TECHNIQUES
In a YouTube video published earlier this month, Google’s Matt Cutts addresses valuable questions regarding the types of messages Google sends out via Webmaster Tools. A user in Tokyo, Japan asked: How many types of messages do you (Webmaster Tools) send now? And, how do you decide what message you send? According to Cutts, Google […]
GOOGLE RELEASES 23RD PANDA UPDATE
On December 21, Google announced another Panda data refresh, affecting nearly 1.3 percent of English queries. The tech giant unveiled the update via Twitter, confirming a change in the algorithm that many in the industry had already noticed. The Panda algorithm is designed to assess website quality, which means low-quality sites get punished with low […]
BING RELEASES WEBMASTER GUIDELINES AND WEBINARS
Bing has released its Webmaster Guidelines, the company’s first set of rules covering topics such as technical SEO, social media, content, links, and things to avoid. Webmasters can find the official guidelines in the Help section of Bing Webmaster, under the Content Guidelines section. However, Bing admits the guidelines are broad. “They are not exhaustive […]