Danny Sullivan Takes New Job at Google

Danny Sullivan, the pioneering mind behind the website Search Engine Watch, and the accompanying Search Engine Strategies conference, has now been hired by Google. Danny sold the Search Engine Watch and Search Engine Strategies brands, and created another site called Search Engine Land. It was only a few weeks ago that Sullivan announced his retirement from SEO, so […]

Project Owl, and Google’s Attempt to Hit Fake News Where it Hurts

Google’s got a big problem, and it’s the same one that’s plaguing Facebook. How do you deal with fake news, when the truth is evolving in real time? A new update from the search engine, codenamed “Project Owl”, aims to try and curb the fake news epidemic. It’s also making some interesting changes to search, […]

Ripoff Report Removed from Google for Several Hours, What Happened?

Written by Pierre Zarokian We stumbled across something quite amazing this morning: RipOffReport appeared to have been completely de-indexed by Google for several hours. We can confirm that at 11 AM pacific standard time, performing a search for “site:ripoffreport.com” or the Ripoff Report brand name returned no results. Although the site has since shown up […]

Veteran Search Marketing Expert Pierre Zarokian to Speak at Pubcon

The world of reputation management is one that isn’t well-defined, and Yelp is one of the primary platforms that businesses are concerned with. Bad Yelp reviews, according to Harvard, have real impact on how consumers perceive a business. Pierre Zarokian, a veteran in the realm of search marketing and the CEO of Submit Express and […]

SUBMIT EXPRESS CEO PIERRE ZAROKIAN DISCUSSES CONTROVERSIAL YELP CASE

Imagine that your business is receiving phone calls from Yelp, unsolicited, trying to sell advertising space. How many times do you have to say “no thank you” until you finally reach the end of your patience? One business wants “no” to mean “no” in every aspect. In a recent interview with Search Engine Journal, Pierre […]

BING ARTICLE BY OUR CEO PIERRE ZAROKIAN PUBLISHED IN SEARCHENGINEWATCH.COM

Our President and CEO Pierre Zarokian recently wrote an article about a possible change in Bing’s policy to remove court-ordered defamatory content from websites. Published by SearchEngineWatch.com on August 23, the article, Bing No Longer Complying with Court-Ordered Defamatory Content Removals?,reveals that several leading internet reputation attorneys claim Bing has changed its policy under the […]

MATT CUTTS UNVEILS THE TOP FIVE SEO MISTAKES

Article by Pierre Zarokian In a video published April 29, Google’s Matt Cutts addresses the main five SEO mistakes made by webmasters. Here are the top five mistakes and how to fix them. 1. Creating a site that is not crawlable or not having a site at all. According to Cutts, there are many businesses […]

BING ANNOUNCES MALWARE RE-EVALUATION AND GEO-TARGETING TOOLS

Article by Pierre Zarokian Bing has unveiled two new features in Bing Webmaster Tools: Malware Re-Evaluation and Geo-Targeting. The new Malware tool makes it possible for users to detect and monitor malware, while the Geo-Targeting feature helps users provide Bing with information about their target audience. Malware Re-Evaluation If you’re concerned about hackers or malware, […]

WAITING FOR THE NEXT, BIG PENGUIN UPDATE

Article by Pierre Zarokian During the SMX West panel in March, Matt Cutts announced that a major Penguin update will hit the web sometime in 2013. Penguin was designed to dock rankings for sites that violate Google’s quality guidelines or practice black hat SEO techniques; its also designed to reward sites with high quality content. […]

LINKING TWO SITES IS NOT A VIOLATION OF GOOGLE’S GUIDELINES

Article by Pierre Zarokian In a video published April 24, Matt Cutts addresses the question: Does linking two sites together violate Google’s guidelines? The answer to this question is no. According to Cutts, linking two sites together that are related does not violate Google’s quality guidelines. However, Cutts goes on to vaguely explain how many […]