Search Engine Keyword Tool Returns Better Results
 

Los Altos, California - October 21, 2005 - A new search engine tool has debuted. The new tool, developed by Otopy, Inc., uses semantics and linguistic analysis to identify which keyword or search phrase will return a useful search engine result.

Developed by Otopy, Inc., a Los Altos-based startup, and released in Beta recently - its Internet search assistant was developed two years of research and development. Otopy's tool addresses the problem of not knowing exactly what search term will produce a useful search result.

For most Internet users, finding a specific tidbit of information is like trying to find a word in the dictionary without knowing how to spell it. Otopy eliminates the guesswork and frustration of trying different keywords to describe the information that one is trying to uncover. Using semantics and linguistic analysis, the Otopy search assistant seamlessly converts initial keyword entries into multiple relevant terms. Results for all relevant terms are delivered in an easy-to-use interface.

Gene Feroglia, CEO and Co-Founder of Otopy, described the new search tool, ''We identified an opportunity to better connect buyers and sellers. The problem is that sellers describe the item they're selling one way, and potential buyers may search for that item using different terminology. As a result, items may go unsold simply because the buyer and seller aren't using the same terms to describe the same item. Otopy bridges that gap by linking terms that relate to the same concept. By grouping these terms together with our proprietary technologies, we significantly increase the accuracy, speed and ease with which buyers can find what they're looking for.''

''While our current release is tuned for shopping, we are optimizing additional databases for general web searches as well as for domain-specific information in the fields of law, medicine, and other applications, including other languages and corporate applications,'' added Dan Kikinis, CTO and Co-Founder of Otopy.

The Otopy search assistant is now available for free download. To obtain the search tool, please visit the Otopy website at: www.otopy.com .

The Beta release is available for Internet Explorer 6.0+ and currently supports the following search engines: A9, Google, MSN, and Yahoo! and shopping sites: eBay, Froogle, MSN Shopping, Yahoo! Shopping. The Company plans to release additional versions of the software that will work with other popular browsers and sites.

Otopy Inc. was founded in 2003 with a mission to make Internet search easier and more effective. The privately funded venture is managed by a team of Silicon Valley veterans with expertise in search applications and technology. The technology used in Otopy's search assistant is covered by patents and pending patents.




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