Beijing, China - November 9, 2005 - Yahoo! and Alibaba.com Corporation have relaunched the Yahoo! China portal. The site sports a new home page and a new business model focused on search.

As part of the re- launch, Yahoo! China's search brands, including Yisou.com, have been consolidated and rebranded as "Yahoo! Search".

AJack Ma, CEO of Alibaba.com, which in October acquired the China business of Yahoo! Inc. and became the exclusive licensee to the Yahoo! brand and search technology in China, commented on the relaunch, ''Yahoo! China's new direction can be summed up in one key word -- 'search'. This is the first big step we are taking to reshape the Yahoo! brand in China since taking over its operations. We have successfully married Yahoo!'s world-class search technology with Alibaba.com's expertise in China, to build the best search engine for China's Internet users."

The re-launched site, at http://www.yahoo.com.cn , provides a simplified look and feel with a home page focused on search: Before November 9, 2005 http://www.xfn.com/adv/xprn/media110901.htm After November 9, 2005 Re-launch: Focus on Search http://www.xfn.com/adv/xprn/media110902.htm .

Yahoo! China is in second place in the China search market, on the heels of market leader Baidu by only 5% in terms of market share. According to the latest available independent study from iResearch (Q1 2005), Yahoo! China's search properties had a combined market share of 32% as measured by search queries, placing Yahoo! China in the No. 2 position behind Baidu (37%) and well ahead of third-place Google (19%) in China.

Mr. Ma added, ''Search is an integral part of e-commerce. We will soon be launching an aggressive and innovative marketing campaign to promote Yahoo! China as China's leading search destination. Just as we've surpassed tough competitors to become the market leader in China's business-to-business and consumer e-commerce sectors, we expect Yahoo! China will take the lead in search.''

Yahoo! has a team of Chinese-speaking search engineers based in both China and Silicon Valley. According to the company, the partnership between Alibaba and Yahoo! Inc. will allow Yahoo! China to offer the best Chinese-language search technology to China's Internet users.

John Wu, Alibaba.com's Chief Technology Officer commented, ''To get it right locally, you have to have the right team globally. We have a team of world-class, Chinese-speaking engineers on both sides of the Pacific Ocean working to insure we provide Yahoo! China's users with the fastest, most accurate, and most relevant Chinese-language search results.''

Prior to joining Alibaba.com in 2000 Mr. Wu worked at Yahoo! Inc. and served as a chief architect of Yahoo!'s directory search engine technology. Yahoo! China now has the capacity to index one billion Chinese language web pages. In the three months since announcing the Yahoo! China acquisition, Yahoo! China's servers have been moved to China to support large scale growth in search traffic on its site.