Pasadena, California - December 1, 2005 - Local search engine, YELLOWPAGES.COM, has relaunched its Internet Yellow Pages (IYP) platform in order to deliver more relevant local content to consumers.
AT&T Inc. and BellSouth Corp. formed YELLOWPAGES.COM LLC, in a joint venture.
''Today we celebrate the launch of a new YELLOWPAGES.COM site that further leverages, in the online space, the rich directory heritage of the new ATandT and BellSouth - under a brand that our research shows is the most recognized URL in local search. This is a significant milestone for us - and for the industry - as we remain dedicated to providing the most logical source for advertisers and consumers who are increasingly searching the Internet for local information,'' said Charles Stubbs, President and CEO of YELLOWPAGES.COM.
AT&T Inc. and BellSouth Corp. created the joint venture and acquired YELLOWPAGES.COM in November 2004 with the goal of unifying high-volume sites SBC SMARTpages.com and BellSouth RealPages.com into a single, innovative IYP powerhouse positioned to lead the local search category.
The new YELLOWPAGES.COM site facilitates a quicker, more meaningful connection of consumers and businesses through several innovative features:
- Enhanced Search Functionality. Consumers can search by key word, business name or business type for local results. Additionally, advertiser content becomes searchable text allowing consumers more ways to get relevant results.
- Robust Search Results. Users can refine search results by re-sorting by business category, business name or products/services offered, as well as expand or narrow results using various criteria. They also can assign a default search area and save business information to My YellowPages, a personal favorites list. A "click to call" feature lets consumers initiate free nationwide direct calls from the phone of their choice to selected businesses. Results also provide links to maps, driving directions, Web sites, coupons and additional areas.
- Comprehensive Content. Consumers can research products and services or find local entertainment information through Consumer Guides and City Guides, which are generated through a combination of YELLOWPAGES.COM proprietary editorial content and relationships with a collection of respected content providers.
- Consumer Guides provide information and articles closely related to search words, such as gardening tips and wedding planning checklists, to help consumers make better-informed decisions.
- City Guides offer real-time updates on local news and weather, traffic reports, sporting events, details on upcoming community events and scheduled performances, and insights into dining, nightlife and tourist points of interest.
With the re-launch, the company also has unveiled its new logo design, which replaces the "A" in YELLOWPAGES.COM with the well-known "walking fingers" icon that is indelibly connected to Yellow Pages directories and local consumer solutions. A multimedia advertising campaign will debut in January 2006.
Greg Sterling, an analyst with The Kelsey Group added, ''YELLOWPAGES.COM offers users a powerful and familiar brand online. The site should immediately benefit from the combination of product enhancements and consumer word-of- mouth.''
To see the new site, please visit: www.yellowpages.com .