Mountain View, California - ( Cheap Web Hosting Directory ) - January 17, 2006 - Google Inc., the search engine giant, has agreed to acquire dMarc Broadcasting, Inc., a digital solutions provider for the radio broadcast industry.
dMarc connects advertisers directly to radio stations through its automated advertising platform. The platform simplifies the sales process, scheduling, delivery and reporting of radio advertising, enabling advertisers to more efficiently purchase and track their campaigns. For broadcasters, dMarc's technology automatically schedules and places advertising, helping to increase revenue and decrease the costs associated with processing advertisements.
Google stated that the company plans to integrate dMarc technology into the Google AdWords platform, creating a new radio ad distribution channel for Google advertisers.
The specifics of the financial transaction were outlined in a Google press release as follows: ''Under the terms of the merger agreement, Google will acquire all of the outstanding equity interests in dMarc, a privately held company, for total up-front consideration of $102 million in cash. In addition, Google will be obligated to make additional contingent cash payments from time to time if certain product integration, net revenue and advertising inventory targets are met over the next three years. The maximum amount of potential contingent payments is $1.136 billion over the next three years. Since these contingent payments are based on the achievement of performance targets, actual payments may be substantially lower. The acquisition is subject to customary closing conditions. Google anticipates that the acquisition will close in the first quarter 2006. Substantially all of the payments will be accounted for as part of the purchase price for the transaction.''
Tim Armstrong, Vice President of Advertising Sales, Google discussed the acquisition, ''Google is committed to exploring new ways to extend targeted, measurable advertising to other forms of media. We anticipate that this acquisition will bring new ad dollars and accountability to radio by combining Google's expansive network of advertisers with dMarc's talented team and innovative radio advertising technology. We look forward to working together to continue to grow and improve the ecosystem of the radio industry.''
''We are excited to be joining one of the most innovative companies in the world. We are bringing together complementary visions of simplicity, efficiency, and accountability to the radio advertising process,'' added Chad Steelberg, CEO of dMarc Broadcasting, Inc.
The dMarc website described the company as follows: ''dMarc Broadcasting, Inc. is the market-leading digital solutions provider for the radio broadcast industry, providing studio automation, data services, and advertising sales solutions. As the parent company of Scott Studios and Computer Concepts, dMarc boasts the largest installed customer base for radio automation and digital systems, spanning thousands of stations across all markets and formats. dMarc invests more time in R&D than all other Radio Automation companies combined. The result is superior products.''
According to Google, dMarc customers will not experience any interruption in service.
To learn more about Google, please visit: www.google.com .
For further information on dMarc Broadcasting, please visit: www.dmarc.net .
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