Princeton, New Jersey - (The Hosting News) - March 8, 2006 - The interactive local media community will meet on March 26-28, 2006 in San Jose, California for a conference sponsored by The Kelsey Group. According to the company, senior executives representing every segment of the interactive local media business will participate in the event entitled, ''Drilling Down on Local: Targeting the On-Demand Marketplace.''

Neal Polachek, Senior Vice President, Research and Consulting, The Kelsey Group said, ''For some time now we have been observing data which shows that consumers are gaining increasing degrees of power in the buying relationship with local and national merchants. As access to information and entertainment becomes less device-dependent, information and content providers will have to adjust their business models to remain relevant to the on-demand and increasingly powerful consumer. This imperative serves as the backdrop for our 'Drilling Down on Local' conference.''

Drilling Down on Local is The Kelsey Group's tenth conference devoted to digital media with a local focus. This year's event will highlight the emerging on-demand marketplace, covering a range of topics, from local search, pay-per-call and Internet Yellow Pages to IPTV, VoIP and wireless platforms.

The conference agenda will feature over 40 speakers, including keynote addresses by Eric Chandler, President - Internet Division, Verizon SuperPages.com; Dan Gillmor, blogger and author, and Founder and Director, The Center for Citizen Media; and Safa Rashtchy, Senior Research Analyst - Internet Media and Marketing, and Managing Director, Piper Jaffray.

In addition, Kelsey Group analysts will present new consumer research on the changing global and local media universe and the implications for advertisers -- national and local -- as they try to reach on-demand consumers.

Media sponsors for the event include: IPTV Industry and TVover.net. Association Partners include: Association of Directory Marketing (ADM), Association of Directory Publishers (ADP), Search Engine Marketing Professional Organization (SEMPO), San Francisco Chapter of American Marketing Association (SF/AMA) and Yellow Pages Association (YPA).

To learn more about the conference, please visit: www.kelseygroup.com/dd2006.

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