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New Book Examines Website Search Engines and Analytics
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Minneapolis, Minnesota - (Website Hosting Directory) - March 15, 2006 - An e-book on the subject of analysing and maximising the effectiveness of website search engines has been published by Hurol Inan, author of 'Measuring the Success of Your Website'.
The book is entitled, 'Search Analytics: A Guide to Analysing and Optimising Website Search Engines'. According to the author, the tome works as a valuable ''how-to'' guide for website marketers and analysts. It explains how and why people search online, the rationale behind data analysis, mechanisms for measurement, and how to maximise the performance of website search engines.
The book's author,
Hurol Inan, says his book targets a ''much overlooked area'', and is a firm believer that - if done correctly - this activity can generate significant revenue for businesses, as well as dramatically improve customer relationships.
A key feature of the book is its inclusion of real-life case studies: the result of over a hundred in-depth interviews with website managers from various industries and organisations across North America, Europe and Australia.
Author, Jim Novo, commented on the release saying, ''This is an area of web analytics that has really been under-explored and Hurol Inan is pushing forward progress in this area. In this book, he provides a lot of tangible and actionable direction.''
''Hurol Inan has been studying the art and science of measuring website success since its inception,'' said Jim Sterne, President of the Web Analytics Association. ''He was the first to publish a book on the subject and was the keynote speaker at the world's first E-metrics Summit in 2002. With search analytics, Hurol has combined clear thinking and crisp communication in a book that is an absolute must-read for anybody serious about making their website the very best it can be. Pay attention - I do.''
Search Analytics: A Guide to Analysing and Optimising Website Search Engines is now published and available for sale on Amazon.com (Paperback) and eSellerate (PDF).
To learn more, please visit: www.hurolinan.com/media.
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