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Search Engine Marketing Professional Organization Elects Officers
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New York, New York - (Cheap Web Hosting Directory) - March 20, 2006 - The Board of
Directors for the Search Engine Marketing Professional
Organization (SEMPO) has elected its officers for 2006. The non-profit professional association, which works to
promote the value of Search Engine Marketing (SEM) worldwide, elected Gordon
Hotchkiss - Chairperson, Dana Todd - President, Jeffrey Pruitt - Vice President, Sara
Holoubek - Treasurer, and Dave Williams - Secretary.
Kevin Lee, a founding SEMPO Board Member and the outgoing Chairperson commented on the elections, ''These officers have a long association with SEMPO and two of them - Dana and Jeff - served as officers last year as well. Their high level of commitment and experience in search engine marketing exemplifies the organization's mission to represent our industry and increase awareness of, and promote the value of, search engine marketing.''
According to information released by SEMPO, Gordon Hotchkiss, President and CEO of Enquiro Search Solutions, has been working in the search marketing industry since 1996. Enquiro has created a reputation for approaching search marketing in a strategic manner, based on a deeper understanding of consumer behavior. While opinions in the search marketing industry often conflict with each other, Mr. Hotchkiss has been regarded as a respected voice, both on the speaking circuit and in his online writing.
Mr. Hotchkiss has built a network of contacts both within the search industry and in other fields including academia, publishing, technology, and advertising. He believes the future of search lies in understanding it's importance as the essential online connector between user's intent and the content of marketers.
Re-elected SEMPO President Dana Todd, Executive Vice President and one of the founders of SiteLab, has been involved in search marketing since SiteLab's early days in 1996. She has hands-on experience in all the facets of search marketing, from the technical side of optimization to managing pay-per-click search ad campaigns. She was one of the founding Board members of SEMPO, and served as its Vice President during 2004.
Ms. Todd has a particular passion for branding and holistic integration of search into online and offline campaigns. Before she started SiteLab with her partners, she worked in print advertising; before that, she was a journalist and editor at daily newspapers in three states. Ms. Dana's vision for the search marketing industry is focused primarily on growth through integration with other forms of media, as well as evolved technology solutions to create sustainable business models.
New SEMPO Vice President Jeff Pruitt, President of iCrossing, focuses on iCrossing's strategic relationships including those with leading search engines, technology partners, advertising agencies and FORTUNE 500 accounts. He joined iCrossing in 1999 and served in executive roles as Chief Financial Officer and Director of Business Development.
Prior to iCrossing, Mr. Pruitt served as CPA with the Arthur Anderson Auditing Division in Arizona. He was promoted to the Arthur Anderson Investment Consulting Division, where he advised on asset allocation decisions for a $2.5 billion fund, and serviced multiple large and small cap clients.
To learn more about the Search Engine Marketing Professional Organization, please visit: www.sempo.org.
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