|
|
|
|
Local.com Search Engine Adds Pay-Per-Call
|
|
San Jose, California - (The Hosting News) - March 29, 2006 - Interchange Corporation's Local.com has partnered with Jambo, to enable pay-per-call capabilities for Local.com advertisers.
As an aggregated sales channel, the Jambo Advertising Network (JAN) increases the number of phone leads advertisers receive by combining the reach of multiple lead generators.
The agreement makes Jambo's patent-pending pay-per-call solutions available to various categories of Local.com advertisers that rely on the phone rather than walk-in traffic, like plumbers, attorneys, and adds Local.com to the Jambo Advertising Network.
According to Jambo, by becoming an outsourced sales channel in its strategy, Jambo will include branding Local.com by letting merchants know where phone leads originated and building credibility by delivering those leads that turn into sales. Jambo then sells local merchants pay-per-call advertising packages that enable performance marketing for companies that don't have websites or that don't advertise online.
Peter Hutto, Vice President of Business Development and Sales for Interchange added, ''Jambo gives us a turnkey pay-per-call solution, putting Local.com at the forefront of the newest advancement in online advertising to date. Jambo's unique 'automatic inclusion' approach to pay-per-call facilitates the widest possible market acceptance of this technology, with minimal effort required by our advertisers. It makes it seamless for advertisers to gain phone leads online and expands our revenue potential by proactively selling on our behalf, so we don't have to.''
John Melideo, CEO and Founder of Jambo explained, ''Our partner network is generating huge call volumes, that is, consumers using the phone when connecting with local merchants. And those businesses want, and are satisfied paying for, those calls. Local.com is fast becoming a powerful player in local search, taking it beyond directory listings and making it easier than ever to find relevant, helpful information about local businesses, products and services. Along with an approach that makes local search uniquely relevant for consumers, our pay-per-call technology enables Local.com to give businesses phone calls in addition to clicks.''
To learn more about Jambo, please visit: www.jambo.com.
For more information about Local.com, please visit: www.local.com.
Click here to find a cheap dedicated server.
|
|
|
|
