Ask Launches Blog and Feed Search

Ask Launches Blog and Feed Search

Oakland, California - (Website Hosting Directory) - June 2, 2006 - While leveraging Ask.com search technology and subscription data from Bloglines, a new service designed specifically for searching posts, feeds and news published has been introduced by Ask.com. According to the company, the new Ask Blog and Feed Search delivers superior relevance and richer tools than elsewhere.

Ask Blog and Feed Search takes an entirely new approach to searching the blogosphere. First, instead of crawling, Ask Blog and Feed Search harnesses the subscription data of hundreds of thousands of real people who use Bloglines to create our search index.

Apostolos Gerasoulis, Executive Vice President of Search Technology at Ask.com added, ''On the blogosphere, people provide the best way to discover the freshest, highest-quality feeds -- information that isn't exposed to crawlers. In addition, this 'collective human intelligence' provides a natural defense against spam, as people typically do not subscribe to low-quality content.''

Ask Blog and Feed Search applies Ask.com's algorithmic search technology, including the ExpertRank subject-specific popularity algorithm. Together with popularity data from the Bloglines community, this technology delivers industry-leading blog search relevance. In addition to better results, Ask Blog and Feed Search offers one-of-a-kind tools, including:

-- Search for Posts, Feeds and News within the blogosphere
-- Sort by Relevance, Date and Popularity
-- Preview the feed by mousing over the Binoculars icon, saving clicks
-- Easily export search results to popular web services
-- Subscribe to feeds not only in Bloglines but also other services, including Google Reader, NewsGator or MyYahoo
-- Post or clip a search result directly to services like Bloglines, Digg, Del.icio.us, and Newsvine
-- Subscribe to a search and find out within minutes when new content appears on the blogosphere matching your topic
-- View related feeds when searching for posts right on the search results page
-- Use Advanced Search to hone queries with a variety of options, including the ability to select one or more of the supported languages

Jim Lanzone, CEO of Ask.com commented, ''On the heels of the re-launch of Ask.com, and recent industry-leading products such as Ask Images and Ask Maps, our new Blog and Feed Search continues our narrow focus on making search better. Blogs are the fastest growing form of content on the web, and Ask Blog and Feed Search can open up this rich information source to more and more searchers.''

Ask Blog and Feed Search is also available on Bloglines, with many of the same features, as well as several unique features designed specifically for Bloglines users:

-- Search within or search excluding their subscriptions to narrow queries
-- Search for citations to see who is talking about your blog post and what are they saying
-- Top Queries for the Past Hour lets you know what is top-of-mind with other Blog & Feed Search users
-- Author Related Search shows posts authored ''by'' a person and ''about'' a person when queries are recognized as names of people
-- In-line Post Preview displays the entire post right on the search results page with original formatting, links, images and even Flash videos preserved
-- Mobile Friendly. Search and review results easily on mobile devices.

Ask Blog and Feed Search is also launching on Ask.com Deutschland, Ask.com Espana, Ask.com France, Ask.com Italia, Ask.com Nederlands, and Ask.com UK. A Ask.com sites include Ask.com US, Ask.com Deutschland, Ask.com Espana, Ask.com France, Ask.com Italia, Ask.com Japan, Ask.com Nederlands and Ask.com UK. Additionally, Ask.com syndicates its search technology and advertising units to a network of affiliate partners. Ask.com is a division of IAC Search and Media, a wholly-owned business of IAC/InterActiveCorp.

To learn more, please visit: www.blogsearch.ask.com.

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