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Google Introduces Ad Scheduling for Google AdWords
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Mission Viejo, California - (Website Hosting Directory) - July 7, 2006 - Google has introduced ad scheduling (also know as ''dayparting'') for Google AdWords. The feature is designed to enable advertisers to automatically adjust bids or pause and resume campaigns based on the time-of-day or day-of-week.
The feature is appropriate for all types of AdWords advertisers, from small to large, local to national and new to sophisticated. Small businesses and local advertisers can now schedule ads to run only during business hours. More sophisticated advertisers that would like to capture and exploit intra-day and intra-week cycles of buyer behavior, can fine tune campaigns in real time. For example, a retailer could run additional ads at lunch time since it is generally a higher than average time for consumer purchases. By providing advertisers with more granular control over when ads run and the cost of the bid, Google believes that this feature will drive greater return on investment for the advertiser. Google is making this feature available at the request of advertisers and agencies that have asked for greater campaign management control. The feature is part of the current AdWords campaign management interface and is available to all advertisers worldwide.
Having spent countless hours working with the AdWords program and our advertisers, the Inside AdWords crew is familiar with the questions that come up frequently.
One question that seems to be recurring, is why sites don't begin to appear in Google's free search results, once AdWords have begun to be utilized. By way of illustration, here's a recent question (slightly edited, and excerpted from a longer post) from the AdWords group:
''We are the only ''widget'' company in Santa Barbara County. When someone does a search using for example ''widgets Santa Barbara'' our sponsored link shows up at the top of the list. This is how it should be and it means that AdWords is working properly. However, why is it that our site does not show up in the free results? It's important to know that Google's advertising programs are entirely independent of the unpaid search results. So being an AdWords advertiser (or publisher) doesn't affect the inclusion or ranking of your site in the Google search index. Put another way, being an advertiser will neither help nor harm one's inclusion or ranking.''
Google suggests that answers to search-related questions may be found i the Webmaster Help Center, which includes links to information on topics such as webmaster guidlines.
Another resource is the recent Inside AdWords posts regarding Google Sitemaps, a tool developed to assist in getting sites listed.
Google's innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google's targeted advertising program provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout the Americas, Europe, and Asia.
For more information about Google, please visit www.google.com.
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