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Topix.net and ShopLocal Combine Shopping and News
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Chicago, Illinois - (Cheap Web Hosting Directory) - July 13, 2006 - Web-to-store (W2S) and e-commerce marketing solutions firm, ShopLocal, has developed a new advertising platform, whereby relevant sales circular inventory is presented online to local audiences, through a conjoined effort with Topix.net.
Topix.net provides news aggregated from over 30,000 sources and tags stories by town or topic, to enable users to receive local news, nationwide, down to the ZIP code. By partnering with ShopLocal, Topix.net's goal is to provide an online version of the sales circulars that consumers have had for years, and display offers on products available from neighborhood retailers.
It is anticipated that
the advertisements, in the form of content rich, web banners, will connect local customers to ZIP code specific offers from retailers' online circulars. The combination of ShopLocal's SmartMedia technology automatically versioning retailers' content and Topix.net's ability to serve that content to local consumers, will provide advertisers with an easy to utilize resource for developing localized banner ads as well as a ready-made channel for local distribution.
Brian Hand, CEO of ShopLocal explained, ''For years, ShopLocal has been committed to helping retailers reach local audiences on the web. Now, through our SmartMedia technology and Topix.net's ability to pinpoint local audiences, we've shrunk the web down to size, allowing advertisers a simple way to market a very complex set of local offerings and increase their web-to-store sales.''
Rich Skrenta, CEO of Topix.net added, ''Getting people the news that's relevant to them is the main purpose of what we do here at Topix.net, and that includes local sales and offers for the products you need everyday. Combing inventory and ShopLocal's SmartMedia technology with our ability to find and connect with local audiences is a win for both advertisers and online consumers who are increasingly getting their news and information online.''
The new advertising platform is available to all nationwide local advertisers interested in increasing web-to-store (W2S) sales. The first installment of this advertisement is featured on all Topix.net local news pages, for example http://www.topix.net/sf . ShopLocal and Topix.net are related by investments from the Tribune Company and Gannet Inc.
ShopLocal, LLC is a web shopping company for consumers and retailers, with more than 200 affiliate media, search, and shopping sites. Iinformation on products from local stores is featured side-by-side with e-commerce options. ShopLocal's SmartCircular and Smart Catalog services provide retailers with the ability to distribute sales and promotional content through The ShopLocal Network as well as their own web sites.
Founded in 2002 with the specific mission of providing users with the ability to quickly and easily find targeted news on the Internet, Topix.net is a news aggregator with the technology to find and categorize news into 360,000 topics, from Autos to ZIP code level local news. Topix.net distributes content via partnerships with top tier web properties including AOL, Earthlink, Ask, My Yahoo, Infospace and thousands of others.
To learn more about ShopLocal, LLC, please visit: www.shoplocalllc.com.
For more information about Topix.net, please visit: www.topix.net.
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