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Yellow Book Search Engine to Feature David Carradine in New TV Spots
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Uniondale, New York - (Cheap Web Hosting Directory) - July 31, 2006 - Search engine, Yellow Book USA, is developing a high-profile television ad campaign created by Trahan, Burden and Charles (TBC), while continuing the brand awareness efforts for the directory's print publications and local search engine.
Allan Charles, Chief Creative Officer and Founding Partner of TBC commented, ''David Carradine is an American pop culture icon and appeals to that wide range of consumers who are Yellow Book users.''
The campaign, which will feature television and film star David Carradine, will include multiple spots that focus on the Yellow Book search engine, as well as the traditional print directory. David Carradine has starred in more than 115 feature films including the award-winning Bound for Glory, smash hits Kill Bill Vol. I and II, and more than 80 starring roles and guest appearances on TV including the critically acclaimed series Kung Fu.
Mr.
Carradine plays a guru enlightening a young seeker. In one spot, the guru explains, ''Everyone is searching for something... after all, it is a material world; and with yellowbook.com, you ...just type in what and where.'' The spot concludes with the young seeker realizing that www.yellowbook.com is a source of ''infinite information.''
Joe Walsh, President and CEO of Yellow Book USA added, ''The products we provide enable consumers to choose the way they search for the information they need, whether it be online or in our print directories. Building upon our prior branding efforts, our new campaign showcases our great products in an unexpected and engaging way. At Yellow Book, we've always been focused on the consumers who use our directories, in addition to delivering a cost-effective yellow pages option for our business advertisers.''
Yellow Book USA is the #1 independent publisher of print and online yellow pages directories nationwide. Founded in 1930, Yellow Book expects to publish more than 970 printed directory editions in the 2007 financial year and to circulate approximately 126 million books. Yellowbook.com, the company's online directory reaches millions of users via computers and mobile phones, through organic web searches and through Yellow Book's network of partner sites. Yellow Book employs approximately 6,000 salespeople, one of the largest media sales forces in the US. Over the past decade Yellow Book has made around 45 acquisitions and, with its July 2005 acquisition of TransWestern Publishing, now operates in 46 states plus the District of Columbia.
Founded in 1974 as Trahan Burden and Charles, TBC Advertising and Public Relations is an independent agency with expertise in traditional print and broadcast advertising, direct response advertising, interactive advertising and marketing, public relations and media buying and planning. Its clients include Dow Jones and Co., the Baltimore Orioles, Lending Tree, Inc., Gaylord Entertainment, Yellow Book USA and other national and regional marketers. Based in Baltimore, the company also has an office in New York.
To learn more, please visit: www.yellowbook.com.
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