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Google, Apple, Dell, Join Khronos Media Group
 

New York, New York - (Website Hosting Directory) - August 14, 2006 - Over one hundred existing Khronos Group Members, including Google, Apple, Dell, DAZ3D, Gremedy, Codeplay, Acrodea,and S3 Graphics, have joined to define open standards for the authoring and acceleration of dynamic media on platforms ranging from embedded systems, such as mobile phones, to high-performance desktop and workstation systems.

Dr. Jon Peddie, President of the Tiburon CA based market research firm, Jon Peddie Research expalined, ''Khronos has been leading the charge in media standards for the mobile industry for over four years, and now with this increased membership and the integration of the OpenGL ARB, Khronos has truly become the place to be if your company has any interest in open standards for dynamic media and graphics on any platform. The lines continue to blur between different classes of devices -- and so it is crucial to have a single body that is able to drive a coherent set of cross-platform standards to create new market opportunities for the entire graphics and media industry.''

In addition, the OpenGL ARB has voted to bring control of the OpenGL standard under Khronos, creating open, royalty-free standards for the authoring and acceleration of dynamic media on a wide variety of platforms. Khronos has extensive membership from all aspects of the industry including CPU and media silicon providers, operating system vendors, system and handset OEMS, middleware vendors, games and application developers and wireless carriers.

Andrew Richards, Managing Director and Chief Software Architect at Codeplay offered, ''Codeplay has long focused on optimizing compilers to create the best user experience for graphical applications; and we are delighted to now be a Contributing Member of Khronos. It will be a privilege to work alongside other industry leaders in what is the pre-eminent standards setting body for the embedded graphics software world. Graphic Remedy has joined the Khronos Group to help pushing the OpenGL and OpenGL ES standards forward, making them the dominant Graphic APIs. We believe that our product offering will leverage the Khronos APIs ecosystem by adding it our powerful debugging and profiling tools. As a contributor member, we will advance these open standard APIs to include debugging and profiling support.''

Iming Pai, Vice President of Software Engineering at S3 Graphics added, ''S3 Graphics is pleased to join Khronos as a Contributor member participating in the development process for OpenGL and OpenGL ES specifications and related media APIs. S3 Graphics believes that open APIs like OpenGL and OpenGL ES are crucial to the rapid distribution of advanced GPU technologies across a wide variety of platforms. We are fully committed to supporting these open APIs on S3 Graphics' 3D graphics chips.''

Neil Trevett, President of the Khronos Group and Vice President of Embedded Content at NVIDIA offered, ''We welcome all our new members as their expertise and market presence ensures that Khronos can accurately create standards that meet the needs of the entire industry. Khronos has now has the widespread industry participation needed to effectively leverage synergies between established and emerging media platforms -- and so create new market opportunities for both.''

The Khronos Group is a member-funded industry consortium focused on the creation of open standards such as OpenKODE, OpenGL ES, OpenMAX, OpenVG, OpenSL ES, OpenML and COLLADA to enable the authoring and acceleration of dynamic media on a wide variety of platforms and devices. All Khronos members are able to contribute to the development of Khronos specifications, are empowered to vote at various stages before public deployment, and are able to accelerate the delivery of their cutting-edge media platforms and applications through early access to specification drafts and conformance tests.

Google's innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google's targeted advertising program provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout the Americas, Europe, and Asia.

To learn more about Khronos memberships, please visit: www.khronos.org/members.

For more information about Google, please visit www.google.com.

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