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KeywordDiscovery Features eBay and News Search Terms
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San Jose, California - (Website Hosting Directory) - August 15, 2006 - A new KeywordDiscovery product, featuring new and unique keyword research options, has been created by Search Engine Optimization toolkit developer, Trellian. The new KeywordDiscovery was officially launched at the Search Engine Strategies conference in San Jose.
Seasonal Trend graphs help identify how shopping search is impacted by seasonal factors such as holidays or the Christmas shopping season. Trellian believes the data is unique because it contains a history of searches from consumers searching for specific products, from customers who are usually ready to purchase. The data can be used to:
- optimize eBay product listings based on what eBay users are searching for
- identify popular product searches to identify new eBay opportunities
- identify high conversion keywords for use in PPC campaigns
KeywordDiscovery was developed to enable users to identify searches performed at major ecommerce and shopping vendors, such as eBay and Amazon. According to the company, for the first time, it is possible to get a glimpse at how customers search for products on major shopping sites, find out what they think about products, and search phrases used, among other things.
Skew has been identified is a major problem that has traditionally faced all keyword suggestion services. Typically, search statistics reported on popular queries are impacted by various automated agents such as search engine crawlers, rank and bid checkers, which serve to inflate the true search numbers making it difficult to accurately estimate available traffic. KeywordDiscovery attempts to solve the problem by providing a database of 4.3 Billion keyword searches based purely on user panel data. The new database is free from all skew caused by automated agents. It is believed that KeywordDiscovery is currently the only keyword research service with this level of data quality.
According to Trellian, a new KeywordDiscovery database focuses purely on keyword searches performed at major news search engines, publisher and news portals. For the first time, this new niche tool gives publishers the ability to optimize articles, RSS feeds and other news content based purely on frequently used news searches. It also provides the ability to identify current news trends. This will enable publishers to write articles tailored to current day topics of interest, based on search behavior.
Different search engines tend to attract a different user demographic. As an example, Google may hold the largest market share, however Yahoo and MSN often perform better for certain search queries. A new KeywordDiscovery feature enables advertisers to segment the search engine market for all popular search queries. For each and every one of these queries, KeywordDiscovery can now quantify the percentage of search volume that each major engine contributes to the overall total.
To learn more, please visit: www.keyworddiscovery.com.
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