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Microsoft Search Marketing, Selects Reprise Media
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New York, New York - (Website Hosting Directory) - June 28, 2007 - Microsoft has chosen Interpublic's Reprise Media, to handle its search marketing campaign. Reprise Media will be responsible for developing and executing search campaigns across a wide variety of Microsoft business units.
Peter Hershberg, Managing Partner of Reprise Media offered, ''There are few companies in the world today that command as much respect as Microsoft. Our team is incredibly honored to work with such an exciting portfolio of brands and products - from Office and Vista to the Zune. We're inspired by the challenge of taking Microsoft's search efforts to the next level.
Reprise Media was recently acquired by Interpublic, whose McCann WorldGroup unit acts as Microsoft's global agency of record. The two companies will work together closely to build an integrated, cross-channel search strategy for Microsoft.
Matt Ross, President of McCann WorldGroup added, ''It was vitally important that we bring a search partner to the table that could not only support the scale of Microsoft's business, but could easily integrate into our existing relationship as well. Reprise Media has made the transition very easy, and has added deep insight. We're glad that they've joined us under the Interpublic banner.''
David Grubb, Global Media Director at Microsoft noted, ''In Reprise Media, we are confident that we have found a partner that really understands Microsoft, can enable the integration of search into the broader media mix and will provide strategic guidance on the search channel at an enterprise level. They have had a visible impact on our efforts already, and we're just getting started - a testament to their deep expertise and innovative approach to search.''
Reprise Media offers clients a complete managed solution for their search marketing needs, focused exclusively on improving their return on advertising investment. The Company delivers services and technology that enable advertisers to manage and optimize their customer acquisition programs through search, auction-based and category targeted digital media. The company was named 2006 Agency of the Year: Best Search by OMMA Magazine, and has been ranked among the 30 fastest growing companies in the country by Entrepreneur Magazine's Hot 100 for the past two years. Reprise Media is headquartered in New York City, with offices in San Francisco and Boston. SearchViews is the Company's blog, provides daily news and commentary on the Search Engine Marketing industry.
To learn more about Microsoft, please visit: www.microsoft.com.
For more information about Reprise Media, please visit: www.reprisemedia.com.
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