Search Engine Automator, Appoints Executive Advisory
San Diego, California - (Website Hosting Directory) - July 2, 2007 - Search marketing automation developer, SEMDirector, Inc., has revealed the formation of its Executive Advisory Board, comprised of nine members with a range of leadership experience including chief marketing officers (CMOs), chief information officers (CIOs) and global advertising agency executives.
It is anticipated that the new Advisory Board will provide industry insight and recommendations to SEMDirector and play an active role in the company's rapid growth and advancement in the search marketing automation field.
Russ Mann, Chief Executive Officer at SEMDirector remarked, ''Fortune 500 advertisers are rapidly shifting massive portions of their marketing spend from traditional offline media to online opportunities, and the nature of the CMO's role is moving from creative to quantifiable and accountable. The wide-ranging experience of our Advisory Board is essential in providing us with the insights on how CMOs at large companies view these changes in advertising, the operational barriers to adopting interactive media and the role of agencies in leading this change. This insight drives SEMDirector's product and solution innovation and the value we deliver to our customers.''
SEMDirector's Board of Advisors will meet quarterly to discuss such topics as changing trends in the advertising industry and the company's current corporate strategy, focusing on value proposition, agency relationships and managing advertising within large organizations.
Leo Kelmenson, former Chairman of FCB Worldwide, a global advertising agency remarked, ''With more than a dozen Fortune 50 clients using SEMDirector's search marketing automation technologies after only one year of company operation, SEMDirector is quickly becoming a key player in the search marketing automation arena. I am very happy to add my expertise to the table, as I am confident SEMDirector will lead the way for large marketers, which are now recognizing the importance of search engine marketing innovation.'' Mr. Kelmenson previously played a leading role in FCB Worldwide's international expansion and served on the Board of Directors of its parent company, True North Communications Inc.
The Board of Advisors consists of nine members with nearly 200 years of pooled expertise from the media, advertising and IT industries. Board members, in alphabetical order, are:
- Adam Brandenburger, an authority on the application of game theory to business strategy, is currently the J.P. Valles Professor at the Stern School of Business at New York University and previously held the MBA Class of 1958 Professorship at Harvard Business School.
- Dean Denhart is a senior technology leader in more than 18 high-growth telecom, media and technology-related companies at the large, medium and start-up level. He is currently president and COO of BlackArrow (Blackarrow.tv), a multi-platform ad management service for video.
- Mike Fawkes is the senior vice president of Hewlett-Packard's Imaging Printing Group (IPG) Operations, leading IPG's global manufacturing, supply chain operations, worldwide planning and quality functions and also HP's worldwide Consumer Support Organization and global recycling operations.
- Anne Gordon is a 25-year news industry veteran, who for the last five years managed the day-to-day operations of the Philadelphia Inquirer newspaper, and also recently joined private investment firm Dubilier Co. as a partner.
- Leo Kelmenson is the former chairman of FCB Worldwide, a leading global advertising agency. He led the company's international expansion and development of its overall corporate strategy. He also served on the Board of Directors of its parent company, True North Communications Inc.
- Tony Kuhn is a leader in the automotive advertising sector and managing director of LA-based advertising agency Chiat Day, where he heads the Nissan account. Kuhn previously ran the GMC Trucks account for Lowe and spent 12 years at Bozell and FCB. His brand experience includes Jeep, Chrysler, Dodge and Chevrolet.
- Gary Savoy is the digital advertising competency lead for BusinessEdge Solutions, an IT consulting firm. Having spent the last 13 years at aQuantive and Google, he brings 21 years of experience in traditional and interactive advertising, including broadcast, print, directory, search marketing, rich media, video, behavioral and contextual targeting.
- Steve Sjoblad was an original member of Fallon Worldwide, one of the world's preeminent creative advertising agencies, where he guided global marketing strategy in virtually every consumer and business-to-business category, working for such industry leaders as Coca-Cola, FedEx, Northwest Airlines, Nikon and many other major brands.
- Raki Talwar is a 29-year veteran marketing branded products to consumers both in the United States and around the world, with time spent at Colgate-Palmolive, Citibank, Clorox and other major brands worldwide.
SEMDirector, Inc. is a search marketing automation software. The SEMDirector portfolio provides global organizations with search marketing automation solutions for paid search advertising and organic search engine optimization across the enterprise and throughout the channel. It is hoped that with SEMDirector, complex, distributed organizations can control brand integrity, ensure budget transparency and deliver quantifiable results across business units, distribution channels and local languages. Headquartered in San Diego, SEMDirector's customer list includes high tech manufacturing, electronics, media and publishing, travel and consumer packaged goods firms.
To learn more, please visit: www.semdirector.com.
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