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Search Engine Visibility Application, by Work Media
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Nashville, Tennessee - (Website Hosting Directory) - March 24, 2008 - A new technique for measuring a web site's search engine visibility and rendering the measurement in an easily understandable format, has been developed by Work Media.
The technique, called Keyword Relative Value, or ''KRV'', considers both the expected number of searches for a set of keywords and a web site's rankings in a particular search engine for those keywords. The KRV formula results in a single value representing the strength of a web site's search engine positioning. This value can then be compared to the KRV for competing sites to easily compare one site versus the other.
Jerry Work, President of Work Media and creator of the KRV formula explained, ''Web site owners tend to become obsessed with having their sites rank highly for one or very few keywords, especially when they see their competitors ranking highly for those keywords. The KRV formula takes the emphasis off of a single keyword and instead focuses on how well a site is doing for a wide range of keywords relevant to its business.''
When rankings one through thirty for any search engine are charted using this technique, assuming a single keyword (or that every keyword has the same number of searches), it creates a curve very similar in appearance to the curve revealed in real-life studies that have examined how many clicks are generated by different search engine rankings. This extreme similarity lends visual credence to the legitimacy of the method.
Mr. Work added, ''This technique boils a site's search engine visibility down to a single number that can be compared against its competitors. The number can be tracked over time against your competition as a clear way of measuring your progress. If your number goes up monthly, then you are rising in the search engine rankings, likely for multiple keywords.''
Work Media is a Nashville-based Internet marketing agency that specializes in search engine optimization, pay per click management, and content strategies.
To learn more about Work Media, please visit: http://workmedia.net.
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