Submit Express Newsletter #21
April 17, 2000
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1- Intro
2- AltaVista: Major Ranking Changes Coming Soon
3- Search Engine News
4- Top 10 Search Sites
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1- Intro
We were at the Internet World Convention at Los Angeles about 10 days
ago and we stopped by the AltaVista booth to ask a few questions. To
our surprise we were told that AltaVista is yet again going through
more changes, and that within 3 weeks many doorway pages will be
dropped causing some people to lose their rankings. We were able to
acquire info about their new ranking algorithms to be implemented
within two weeks from now. Make sure to read the details below if you
plan on having a good ranking when these changes occur.
We also stopped by the BeFree booth. BeFree is one of the leading
Affiliate Program brokers. They were very excited to see us and
informed us that Submit Express was their top recruiter for their
affiliate programs out of 25,000 recruiters. We would like to thank
everybody that has joined the BeFree program from our site. In case you
have not joined yet and are interested in generating more income from
your site, please go to the link below.
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You can partner with over 600 merchants such as MP3.com, AltaVista,
Stamps.com, Sprint, CNET, Gifts.com, barnesandnoble.com, etc...
We are the first publication to report on the very important new
AltaVista ranking algorithms. Feel free to forward this email to all
your friends that have websites who may benefit from this information.
Subscription is completely free and can be obtained at:
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Thanks,
Submit Express
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If you have a free-hosted site, we highly recommend getting a domain
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major search engines rank root URLs higher than sub-pages. Also, many
major search engines block or penalize rankings for sites from free
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2- AltaVista: Major Ranking Changes Coming Soon
About 10 days ago, at the annual Internet World Convention (Los
Angeles), we stopped by the AltaVista Business Solutions booth.
AltaVista was there to promote the new release of their stand-alone
search engine for those interested in running it on their sites.
We talked to one of their reps and asked a few questions about their
ranking algorithms. Usually search engines are very secretive about
publishing any information regarding their ranking algorithms, so we
were surprised to be able to find out so much information from them.
You should also know that we are the first publication to report this
info and we are very glad to be able to provide this information first
hand to our readers.
We were informed that in about 2 weeks (from now) AltaVista is going to
change their ranking algorithms to new ones, and that the new
algorithms are designed to eliminate spam and excessive doorway pages.
This is very important info as it could result in ranking changes for
almost everybody.
The new ranking algorithm is based on 5 key factors, which are as
follows:
- Link Popularity
- Click Popularity
- Ownership of Domain
- Content
- Term Vector
AltaVista did not tell us how much weight each of these has in ranking
a site, but it is obvious that a combination of these will decide the
final outcome. Some of these factors such as click popularity will be
tough to improve, but there are still things that can be done. Let's
have a look at these in more detail:
- Link Popularity:
AltaVista will look at the number of sites linking to you. The more
sites linking to you, the more weight your site will have. However,
according to AltaVista, it is also important "who" is linking to you
and "how". Random links from random places will not help much. They
did not give us more detail about this, but in general here are some of
the criteria that they may be looking at:
- Does the site linking to you have similar content?
- Does the link itself have keywords matching that of the search term?
- How popular is the site linking to you? For example, if disney.com is
linking to you, that will have more weight than an unknown site.
Many other search engines are now using Link Popularity as a ranking
factor. To find out more about Link Popularity and how you can improve
it please see our past newsletter issues from Nov 30, 99 and July 99
at:
http://destinationsite.com/c?c=76618.37409.0.1.7
- Click Popularity:
AltaVista is going to start tracking the number of clicks coming to
your site from their search results. The more people clicking on your
site, the more weight your site will have. However, you cannot simply
click on your own site hundreds of times to improve your click
popularity. AltaVista will keep track of who is clicking on your site
by tracking their IP address, so it will not help by continuously
clicking on your own site. In fact, doing this will cause your ranking
to drop or not move at all.
The search engine DirectHit.com also uses the same methodology for
ranking sites. To find out more read our August 99 issue.
- Ownership of Domain:
AltaVista will cross reference the iAtlas.com database - which they
recently purchased - to see if the domain belongs to any companies
listed in the database. If your company is listed in iAtlas.com, your
site will have a heavier weight. There is other information that
iAtlas.com database contains, for example geographic location and
industry category. AltaVista did not give us any more details than the
above. However, it is possible that the geographic location and
industry category will play a role for search terms containing such
info.
Currently, AltaVista is using the iAtlas.com database in its results.
For an example, do a search on the keyword "Yamaha". Click below to do
this search now:
http://destinationsite.com/c?c=76618.37409.0.1.8
You will see the first listing as follows:
1. Yamaha Corporation of America
Yamaha Corporation of America the world's largest music manufacture
of pianos,keyboards,drums,guitars clavinovas,disklaviers,receives,
stereos,tuners
URL: www.yamaha.com/
Last modified on: 19-Mar-2000 - 14K bytes - in English
[ Translate ] [ More pages from this site ] [ Related pages ]
[ Facts about: Yamaha Corp Of Am... ]
If you look at the last line, there is a link that says:
[ Facts about: Yamaha Corp Of Am... ]
This is the part from the iATlas.com database. You should do a search
with your company name or domain name in AltaVista to see if your site
has such a link. If you do not find such a link, we would urge you to
add your site to iAtlas.com as soon as possible. Below is a link to a
page where you can add your site:
http://destinationsite.com/c?c=76618.37409.0.1.9
iAtlas.com also has partnerships with InfoUSA and Inktomi. Part of
their database may have been collected through those companies. We
recommend you to also do a search in InfoUSA for your company or domain
name, and if you are not listed there, then submit to them from:
http://destinationsite.com/c?c=76618.37409.0.1.10
In case you don't know what Inktomi is, they are a search engine
database provider that provides listings for many search engines
including HotBot and Yahoo. If you have used our 40 free submission
service, you should already be listed with Inktomi.
- Content:
AltaVista did not tell us what exactly they look for in the page
content, but this should be obvious to many of you who have experience
in search engine placement. Content could include looking for keywords
in Meta Tags, site title, body text, links and large text. Currently,
site title or the <TITLE> tag is one of the most important ranking
factors on AltaVista. However, this will have less weight with the
upcoming changes.
- Term Vector:
Term vector may be a complicated ranking factor used by AltaVista.
They did not give much detail about this, except that all the sub-pages
within a website will be indexed and used to determine its term vector.
Although, we have an idea what this "Term Vector" may be and how it
works, at this point we do not have any confirmed information to pass
along. Look for our future issues for more information about this.
AltaVista also mentioned that in about 3 weeks a major filtering will
take place and a lot of spam pages will be dropped. They also said
that if they don't get all the spam this time, then there would be
another filter attempt in about 6 weeks.
Although AltaVista didn't say what exactly is considered spam, we have
found a posting by AltaVista on their own bulletin boards on what they
consider to be spam. Below is what they have posted:
"AltaVista's goal is to provide you with the most relevant results
when you search. In order to maintain the integrity of the search
index and provide relevant search results, we must sometimes exclude
submissions that engage in techniques designed to manipulate the
search results.
Examples of such manipulation include, but are not limited to, the
following:
- pages with text that is not easily read, either because it is too
small or is obscured by the background of the page,
- pages with off-topic or excessive keywords,
- duplication of content, either by excessive submission of the same
page, submitting the same pages from multiple domains, or submitting
the same content from multiple hosts,
- machine-generated pages with minimal or no content, whose sole
purpose is to get a user to click to another page,
- pages that contain only links to other pages, or
- pages whose primary intent is to redirect users to another page.
AltaVista strives to deliver search results that provide accurate
information about the content of Web pages.
Accordingly, we reserve the right to remove and/or to disable links
to a Web site or Web page to which AltaVista has determined, in its
sole discretion, that improper steps have been taken to manipulate
AltaVista's search results. If you have any questions or concerns
about this policy or its implementation, please contact us by
e-mail at: spam-support@av.com."
Another thing AltaVista mentioned was that they are planning a paid
submission services similar to that of Yahoo and Looksmart and that
they had not decided on what the fees would be. Look for an
announcement coming from them soon.
We also asked about the recent problems with AltaVista submission page
displaying "Too many URLs have been submitted today." The person we
spoke
to, did not know about this problem and told us that any such problems
should be reported to webmaster@altavista.com. He also mentioned that
new sites are now indexed within a day! However, our recent
submissions have
taken anywhere from a couple of days to a couple of weeks to get
indexed.
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3- Search Engine News
AltaVista:
AltaVista announced a new Italian portal, its sixth new country-
specific site in Europe in the last five months. The AltaVista Italian
language site is available today at www.altavista.it
This press release can be found at:
http://destinationsite.com/c?c=76618.37409.0.1.13
GoTo.com:
Search engine GoTo.com announced that it has posted a top ranking in
the Winter 2000 survey of the major Web search engines performed by
leading independent research company NPD. GoTo ranked higher than
eleven major search engines and portals in the key category, which
ranks search engine relevancy, "Frequency of Finding Information Sought
Every Time When Performing a Search". A total of twelve other search
engines and portals that participated in the survey included Google,
Yahoo!, Alta Vista, Lycos and Excite. The Search & Portal Site Tracking
Study was conducted by NPD New Media Services, a division of The NPD
Group.
This press release can be found at:
http://destinationsite.com/c?c=76618.37409.0.1.14
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Is your site anywhere to be found in the search engines? Do you need to
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found?
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4- Top 10 Search Sites
According to Media Matrix survey done in January 2000, the following
are the top 10 most visited searched sites (in thousands):
1- Yahoo (43,338) (Read placement tips in the 6/99 issue)
2- Go.com (20,334) (Read placement tips in the 11/30/99 issue)
3- Lycos* (17,926)
4- Excite* (14,060)
5- AltaVista (12,697) (Read placement tips in this issue, above)
6- Snap** (10,719)
7- LookSmart** (8,920)
8- GoTo.com (6,899) (Read placement tips in the 1/15/00 issue)
9- IWon.com*** (6,330)
10- Ask Jeeves (6,264) (Read placement tips in the 2/15/00 issue)
Past issues of our newsletter can be found at:
http://destinationsite.com/c?c=76618.37409.0.1.17
*Lycos and Excite are part of our 40 free submission service.
**Snap and Looksmart are directories, which require manual submission.
However, Snap and Looksmart both use Inktomi for its secondary listings
displayed after the directory listings. If you used our 40 free
submission service your site may be found in Snap and Looksmart.
However, for better placement we recommend submitting to them manually.
***IWon.com is a new portal that gives away $10,000 a day and other
prices. It uses the Inktomi database for its search engine. If you used
our 40 free submissions service, you should be already listed there.
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Submit Express
Website: www.submitexpress.com
Past Issues of this Newsletter:
http://destinationsite.com/c?c=76618.37409.0.1.19
Submit your website to 40 top search engines for FREE!
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Copyright 2000 Submit Express - No part of this newsletter may be
copied or published without prior permission, but please feel free to
forward this to all your friends as long as you keep it in its
entirety.
