======================================================================= 1- Intro 2- Search Engine Round-Up ======================================================================= EXCLUSIVE INVITATION: For Submit Express Subscribers Only!!! A FREE Special Global Y2K Teleconference. Get Serious for 2000 Making $$$ on the Net! "Generate Free Advertising and Explode Your Sales NOW!" Learn how to drive insane traffic to your site. For details: http://BannerCo-op.com/expressconference.html You can be a part of something BIG!! Don't miss this event!! ======================================================================= 1- Intro This is our final issue for the year and the millennium, so we decided to give you a round-up of all the major search engines. Below you will find details about how each major search engine works and some tips for submission and better placement. In the last issue we mentioned that you could now register domain names up to 67 characters. With all the changes going on with the major search engines, it is very critical to have your own domain name if you expect to be found at least in the top 30. Most major search engines now rank sites that have root domain names higher, and some do not even accept non-root domain pages. Below we are providing a link where you can register your own domain names for $60: http://www.submitexpress.com/domains.html We hope you are enjoying your holidays and that you will have a Happy New Year. For those of you who own business, we hope that you have all taken care of your Y2K problems by now and that things will go smoothly. As always, we ask that if you like our newsletter, please forward it to all your Webmaster friends or whoever might be interested. Subscription is completely free and can be obtained at: http://www.submitexpress.com/newsletters.html Thanks, and we will talk to you next Millennium, Submit Express ======================================================================= Vstore.com lets you open your own FREE online store in 5 minutes: · Choose from over one million products · Make your store be your brand with a look and feel all its own · Keep customers in your store—when they buy, they buy from you · Earn up to 25% of each sale in commissions Open your own store today! CLICK NOW - http://www.submitexpress.com/vstore.html ======================================================================= Place your ad in our newsletter and thousands of webmasters or website owners will see it. 35,000+ webmasters just saw the above ad. If you are interested in advertising, please see details at: http://submitexpress.com/cgi/banners/count.cgi?ad.html ======================================================================= 2- Search Engine Round-Up AOL Search: - Uses Open Directory Dmoz.org (see below) and Inktomi (see below) for its results. - Open Directory listings are spidered by AOL's own spider, and AOL applies its own ranking algorithm to the search results. AltaVista: - Index time is supposed to be 2-3 days, but AltaVista is going through some major changes, so indexing has been very slow lately. 4-6 weeks is a more likely time frame for indexing. - "Link Popularity" will improve ranking - Differentiates between singular/plural and lower case/upper case. We recommend including both singular/plural and lower case/upper case on your actual pages or doorway pages. - We recommend using your keywords in the Title for better placement. - For more on "Link Popularity" please see July 99 and Nov. 30th issues: http://www.submitexpress.com/newsletters/july99.txt http://www.submitexpress.com/newsletters/nov_30_99.txt DirectHit: - Uses "Click Popularity" to rank pages. "Click Popularity" means that the more people clicking on your link, the higher it will move. - DirectHit is used by a number of other major search engines including: HotBot, MSN Search and Lycos. - For more details on DirectHit and "Link Popularity" see our August 99 issue at: http://www.submitexpress.com/newsletters/august99.txt Excite: - Index time is 2 weeks, but has not been indexing for over 2 months. - Submit main page only. Your sub-pages will be crawled if they are linked from your main page. - Does not support META Tags, therefore we highly recommend including your keywords in your TITLE and page content. - Uses "Link Popularity" as a ranking factor. - Excite has announced that they are doubling their index size to 250 million listings. Go.com (Formerly Infoseek): - Index time is 1-6 weeks - A listing in the Directory portion will improve your ranking. To get listed in the Go Directory, you can email your site info to: url_review@infoseek.com or become a Go Guide and add your own site: http://guides.go.com/ - "Link Popularity" is a very important ranking factor. - Only indexes root domain URL's. You must include links to all your sub-pages from your main page in order for the sub pages to be indexed. If you don't have a root URL (domain name) and are having problems getting in, then email your submission to them via: www-request@infoseek.com -For more details see Nov. 30th issue: http://www.submitexpress.com/newsletters/nov_30_99.txt Goto.com: - Goto.com is a fee-based search engine. - You can buy targeted keyword listings for as low as a penny - The more you pay, the higher your ranking will be. - This is truly one of the cheapest and most effective ways to advertise on the net. - Uses Inktomi for its secondary listings after the paid ones. - We have negotiated a deal with GoTo.com to offer Submit Express Newsletter readers a discounted package for advertising. It is available at: http://www.overture.com/d/advertisers/p/generic/?o=L8&Promo=SubmitE_12.99 Google: - Google is a very new search engine and is fast becoming a favorite amongst net users. - Google uses "Link Popularity" as its most important ranking factor. - It is used by Netscape Search for its secondary results. HotBot: - Uses DirectHit for its top 10 listings and Inktomi for the rest of its listings. - For better placement, get your site listed with DirectHit at: http://www.directhit.com/util/addurl.html. - Uses Open Directory for its directory listings. - For more details on how to get listed in the Top 10 of HotBot, see our August 99 issue at: http://www.submitexpress.com/newsletters/august99.txt Inktomi: - Inktomi is not a search engine, but it is a search engine database provider. - Many major search engines tap into Inktomi's database to query listings. Some of these include: Yahoo, HotBot, AOL Search, GoTo.com, ICQiT and Canada.com. - There is no way to submit to Inktomi directly. You will need to go through one of the above partners or our free submission service. - META Tags are very important for Inktomi. Make sure all your keywords are listed in the META Tags. - For more info about META Tags see: http://www.submitexpress.com/metatags.html LookSmart: - LookSmart is a human-compiled directory - It is being used by MSN Search for its primary results, and by Excite in the directory portion. - LookSmart uses AltaVista for those results that cannot be found in its database. - To get a good placement in LookSmart, make sure to include your most important keywords in the description that you send them. Lycos - Uses results from Open Directory Project for its main listings. - Uses DirectHit and its own spidered database for secondary results. - Make sure that you are listed in Open Directory if you are looking to get a good ranking at Lycos. MSN Search - Uses LookSmart for the primary results, and then Inktomi. - Uses DirectHit for "Top 10 most Popular Sites." Netscape Search: - Primary results come from Open Directory and its own "Smart Browsing" technology to find the official websites of major companies. - Secondary results come from Google. Northern Light: - Northern Light has one of the biggest databases among all search engines, but it is a very under-rated search engine. - Does not support META Tags, therefore we highly recommend including your keywords in your TITLE and page content. Open Directory (Dmoz.org): - A human-compiled directory where all the editors are volunteers from the net. - Most everybody can become an editor by applying for a category. - Open Directory is one of the most important directories to get listed at. Its listings are used by some major search engines such as: Netscape (who owns Open Directory), Lycos, HotBot (directory portion) and AltaVista (directory portion). - For submission you must go to their page and submit to the category that best fits your site. - Getting listed may take anywhere from one day to over a month, depending on when the editors check their category submissions. - If you do not get listed within a month, we recommend that you email the appropriate category editor from the link provided on the bottom of the page. - Make sure to use your keywords in the description that you submit, as Open Directory does not spider pages. Snap: - Snap is a human-compiled directory. - Snap has added a new feature called "LiveDirectory." This feature allows real time live addition of websites, without having to wait for an editor to review your site. The only difference is that the results will be shown after the regular listings. Over time, the editors will go through and add the best sites from the submissions to the actual directory listings. - Make sure to use your keywords in the description that you submit, as Snap does not spider pages. Webcrawler: - Webcrawler is a small search engine owned by Excite. It has less listings than any of the other major search engines. - It could be tough to get listed in Webcrawler, especially if you are hosted with a free hosting provider and don't own your own domain name. - Sites can get dropped off from Webcrawler quickly. We recommend submitting to them once a month. Yahoo - Yahoo is a human-compiled directory, which accepts only about 100- 1500 sites a day. - It is very tough to get listed in Yahoo, but getting listed can bring you a lot of traffic, as it is one of the most visited sites on the net. - Follow all their instructions carefully before submission. - You will get an email notification if your site gets accepted. If you don't get listed within a month of submission, then resubmit. Chances are that your listing has been declined or ignored. - Uses Inktomi for its secondary listings when results cannot be found in its own database. - For more details, read our tips in the June 99 issue below: http://www.submitexpress.com/newsletters/june99_yahoo.html#2 ======================================================================= Would you like to be informed about the latest affiliate programs? Subscribe to our Affiliate Today weekly newsletter. Every week we will send you information about the highest paying affiliate programs out there. Join now at: http://www.submitexpress.com/affiliate-today.html ======================================================================= Is your site anywhere to be found in the search engines? Do you need to be in the top 10 of search engines, but don't know how? Are you tired of trying everything you possibly can and still are nowhere to be found? If you need help getting your site in the top 10 of major search engines, please check out our search engine optimization services: http://www.submitexpress.com/optimize.html We guarantee results or your money back. We can also give you free advice when you order our 800+ search engine submission. We will visit your site and send you a list of suggestions on how to improve your rankings. See details at: http://submitexpress.com/cgi/banners/count.cgi?s2.html Don't just submit your site to the search engines, SUBMIT IT RIGHT. ======================================================================= Submit Express Website: http://www.submitexpress.com/ Past Issues of this Newsletter: http://www.submitexpress.com/newsletters/ Email: newsletter@submitexpress.com Submit your website to 40 top search engines for FREE! ======================================================================= Copyright 1999 Submit Express - No part of this newsletter may be copied or published without prior permission, but please feel free to forward this to all your friends as long as you keep it in its entirety.