Submit Express Newsletter #18
Feb 29, 2000
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1- Intro
2- Amazon patent could mean end to all Affiliate Programs
3- Search Engine News
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1- Intro
We have been publishing Submit Express Newsletter for over a year now
and have always tried to provide the highest quality articles. So far
100% of our articles that we have published were written by ourselves
or by guest writers. Although we get hundreds of article submissions
from various sources, we rarely find quality articles on the subjects
that we have not talked about before.
This week we received an article from Lee Benson at Ezine-Traffic.com
about a news story that we had not heard before. This news story is so
important that could affect every webmaster or e-commerce site on the
internet. We were shocked (but not surprised) to hear that Amazon.com
has been given approval for a patent on affiliate programs or the way
they run. Please scroll down below to read the details.
As always we ask that if you like our newsletter, please forward it to
all your Webmaster friends or whoever might be interested.
Subscription is completely free and can be obtained at:
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Thanks,
Submit Express
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2- Amazon patent could mean end to all Affiliate Programs
Today I have a little story for you.
During my daily Internet escapades, a marketing buddy of mine pointed me
in the direction of a new press release that was announced on CNET on
February 25th 2000.
I was so shocked when I read the release that my mind wandered off in
countless directions, trying to grasp the devastating effect that this
could bring to the world of e-commerce. "No, surely not," I said to
myself.
I quickly realized that the press release I just read could entail me
losing over HALF of my monthly revenue.
It's true.
DEATH TO SOME AFFILIATE PROGRAMS could soon be the reality.
(Well, at least the existing technologies that are used)
Amazon.com, the leading Internet bookstore and e-commerce giant, applied
for a patent to cover its affiliate program technologies on June 27th
1997.
It seems as though Amazon.com got there first before anyone and started
off the affiliate craze. Unfortunately, they realized that their
competitors would also employ similar affiliate tactics to increase sales.
So they applied for a patent governing exclusive copyrights to the
technology that controls and operates the affiliate software.
If enforced, it would mean that some companies would either have to apply
for a license to continue using their affiliate programs, or would have to
cease using them as a marketing method.
The bad news is they received their patent on Tuesday.
The big question now is, "Will Amazon Enforce It?" Only time will give the
answer. But if they do, this could mean a big, BIG change in the e-
commerce world.
SO WHAT DOES THIS MEAN TO YOU?
As an Internet marketer, you may have to change the way your own affiliate
program operates. You may find that the affiliate programs you're involved
in now cease to operate, or are forced to change in the way that they
work.
Or, maybe nothing will happen.
But the point is, will you be ready for the change if it DOES happen? How
will your business cope? How will you cover for the lost revenue if your
affiliate program stops?
The important message that lies beneath all this doesn't just stop at
affiliate programs. It's about innovating for the future to cope with new
drastic changes. Can you cope?
We're living in exciting times. The Internet is developing all around us,
and the rules of e-commerce are being rewritten every day. What worked and
applied yesterday may be irrelevant or outdated tomorrow.
The people who will truly succeed are the ones that can cope with these
sudden changes, and inspire new marketing methods and techniques to keep
their business booming.
Be ready for change. Not just for affiliate programs, but for anything in
life. Expect change, and become so flexible that you can adapt to these
changes effectively.
After all, life is full of changes, and the successful person can accept
this and move on. Are you this type of person?
When change comes (in whatever form), will YOU be ready?
You can see the CNET story at:
http://destinationsite.com/c?c=67833.37409.0.45345.5
Lee Benson.
Contact Email - lee@ezine-traffic.com
----
Lee Benson is an avid marketer who devotes his full-time career to
Internet marketing. His brand new online venture, Ezine-Traffic,
GUARANTEES to boost your online traffic to bring MORE success using E-
zines. Full, exciting info can be found at:
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P.S. Subscribe to his FREE exciting BizNews Ezine by sending a blank email
to sub@cyberprosper.com - Subscribe today!
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3- Search Engine News
- HotBot:
There are reports that HotBot may now drop any site within 3 weeks of
submission if there are no links to it from other sites. This is
mainly done to avoid spammers. However, this could mean that any new
site may have hard time getting listed at HotBot. We recommend that you
try to get others link to your site, which will also improve your Link
Popularity. We have talked about Popularity before in the July 99 and
Nov 30, 99 issues of our newsletter, which can be found at:
http://destinationsite.com/c?c=67833.37409.0.45345.9
- MSN Search:
MSN Search is now beta testing paid keyword based listings that will
appear on the left bar of the search results page. Listings will be
based on a bidding system. The highest bidder will get the position
for about 2 weeks. Bids start from $0.015/per display or $15 CPM. You
can find more details at:
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Would you like to be informed about the latest affiliate programs?
Subscribe to our Affiliate Today weekly newsletter. Every week we will
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Submit Express
Website: www.submitexpress.com
Past Issues of this Newsletter:
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copied or published without prior permission, but please feel free to
forward this to all your friends as long as you keep it in its
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