Submit Express Newsletter #38
January 15, 2001
=======================================================================
TABLE OF CONTENTS
1- Intro
2- Search Engine Round-up: Find out how to get high ranking in AltaVista, AOL Search, Excite, Go.com (Infoseek), Google, HotBot, Inktomi, iwon.com, LookSmart, Lycos, MSN Search, Netscape and NBCI.
3- Search Engine News: NBCi and AltaVista
=======================================================================
NEWSLETTER ADVERTISING SPECIAL
Ad space in this newsletter is now available. We have dropped rates by
as much as 75% - FOR A LIMITED TIME. The next issue will go out to
over 76,000 webmasters or website owners. You can place an ad for as
low as $2.50 CPM or $190. Limited space available on first-come-first-
serve basis. See Details:
http://www.submitexpress.com/newsletter_advertising.html?sen38
=======================================================================
WebContactPro - Online marketing software suite with integrated
shopping cart, unlimited auto responders, list manager, form processor,
database marketing, ad tracking, affiliate tracking, electronic coupon
system and more. Risk Free Trial!
http://www.affiliate-software.com/
=======================================================================
1- Intro
We hope you all had great New Year celebrations and hope that you will
have a successful year. Due to the holidays, we did not send out a
newsletter on December 31st, but we are making it up by sending a
longer newsletter this time.
We have put together a list of 19 major search engines that are the
most important ones to get listed on. You will find helpful information
and submission tips below.
Feel free to forward this email to all your friends that have websites
who may benefit from this information.
Subscription is completely free and can be obtained at:
http://www.submitexpress.com/newsletters.html?sen38b
Thanks,
Submit Express
=======================================================================
Register a domain name for only $25/year for a limited time at:
http://www.submitexpress.com/domains.html?sen38
=======================================================================
Interested in generating more income from your site? Sign up for
hundreds of affiliate programs from one place. Join now at:
http://www.submitexpress.com/ads/befree.html?sen38a
=======================================================================
2- Search Engine Round-Up
Below you will find some helpful information and submission tips on the
major search engines. We did a similar article about a year ago in our
12/31/2000 issue. Since last year many changes have taken place with
major search engines. We have dropped 2 search engines from this list
since last year, which are Northern Light and Webcrawler. Webcrawler
has not been indexing new sites for over 6 months and Northern Light
had lost its popularity. We have added three new engines - Ask Jeeves,
iWon.com and FAST Search - which are now considered major search
engines.
AOL Search:
- Uses Open Directory (Dmoz.org) and Inktomi for its results.
- When a search is done primary results are from Dmoz.org and a 2nd tab
called "Web Pages" will list sites from Inktomi when clicked.
- Three un-numbered sponsored links from GOTO are displayed before all
search results. If you are an advertiser on GOTO and are in the top 3
search results, then your site will appear in the sponsored section.
- Open Directory listings are spidered by AOL's own spider, and AOL
applies its own ranking algorithm to the search results.
AltaVista:
- Index time is currently one of the quickest, which is around 1-2
weeks.
- The most important ranking factors are:
1) Content - Includes page Title, Meta Tags and body text
2) Link Popularity
- Click popularity maybe used in near future as it is being tracked.
- The directory portion uses LookSmart and some listing in the search
engine are pulled from LookSmart.
- For most search results, under the search box you will see links to
the corresponding LookSmart categories.
- Differentiates between singular/plural and lower case/upper case. We
recommend including both singular/plural and lower case/upper case on
your actual pages and or doorway pages.
- For more info see April 17, 2000 issue:
http://www.submitexpress.com/newsletters/april_17_00.html?sen38
Ask Jeeves:
- Ask Jeeves is a question/answer format search engine, where users can
preform their search by asking a question.
- Primary results come from human reviewed sites done by Ask Jeeves
editors. The rest of the results are taken from Direct Hit, which is
owned by Ask Jeeves.
- We did an article about Ask Jeeves in our 2/15/00 issue, which is
still current, except for the fact that secondary results no longer
come from various search engines and are only derived from Direct Hit.
Instead, Ask Jeeves provides links to few other search engines such as
NBCI and GOTO for the same questions. You can see the article at:
http://www.submitexpress.com/newsletters/feb_15_00.html?sen38
DirectHit:
- Uses "Click Popularity" to rank pages. "Click Popularity" means
the more people clicking on your link, the higher it will move up in
the ranks.
- DirectHit is used by a number of other major search engines
including: HotBot, MSN Search and Lycos.
- For more details on DirectHit and "Link Popularity" see our August 99
issue at:
http://www.submitexpress.com/newsletters/august99.txt?sen38
Excite:
- Index time is very slow, about 2-3 months currently.
- Submit main page only. Your sub-pages will be crawled if they are
linked from your main page.
- Does not support Keyword META Tags, therefore we highly recommend
including your keywords in your TITLE and page content.
- Uses "Link Popularity" as one of its ranking factor.
Fast Search:
- Fast Search is located at www.alltheweb.com.
- It is a relative new comer that is currently one of the largest
search engines with over 300 million listings and is planning to expand
to 1 billion listings sometime this year.
- Lycos owns some shares in Fast Search, a Norwegian based company, and
uses the databases for some of its results.
Go.com (Formerly Infoseek):
- Go.com consists of a spider based search engine and a human based
directory.
- Index time for the search engine is 10 weeks. However, if you pay
$199 you can get your site reviewed within 48 hours and added to the
index if it meets Go.com guidelines.
- A listing in the directory portion may be quicker. To get
listed in the Go Directory, you can email your site info to:
url_review@infoseek.com or become a Go Guide and add your own site:
http://guides.go.com/
- A listing in the Directory portion will improve your ranking. When a
search is made, the results will show a few listings from the Go Guides
directory (if there are matches) and then listings from the search
engine.
- Go Guides sites are rated from 1 to 3 stars. Sites will be ranked
based on their rating in the search results.
- Link Popularity is a very important ranking factor in the search
engine portion.
- The Go.com spider only indexes root domain URL's. You must include
links to all your sub-pages from your main page in order for the sub
pages to be indexed. If you don't have a root URL (domain name) and are
having problems getting in, then email your submission to them via:
www-request@infoseek.com
-For more details see Nov. 30th issue:
http://www.submitexpress.com/newsletters/nov_30_99.txt?sen38
GoTo:
- GoTo is a fee-based pay-per-click search engine.
- You can buy targeted keyword listings for as low as a penny.
- The more you pay, the higher your ranking will be.
- This is truly one of the cheapest and most effective ways to
advertise on the net.
- Uses Inktomi for its secondary listings after the paid ones.
- GoTo has partnered up with a many major search engines in the past
year. The top 2-5 GoTo results are displayed as sponsored links in the
following search engines: AOL Search, Netscape Search, AltaVista,
Lycos, HotBot and a few others.
- We have negotiated a deal with GoTo to offer Submit Express
Newsletter readers a discounted package for advertising. It is
available at:
http://www.submitexpress.com/ads/goto.html?sen38
Google:
- Google uses Link Popularity as its most important ranking factor.
- Some results are pulled from Open Directory (Dmoz.org). A listing in
Open Directory will help your ranking.
- It is used by Yahoo and Netscape Search for its secondary or default
search results.
HotBot:
- Uses DirectHit for its top 10 listings. Uses Open Directory
(Dmoz.org) for some search results from 11-20 and Inktomi for the rest
of its listings.
- For better placement, get your site listed with DirectHit at:
http://www.directhit.com/util/addurl.html.
- Uses Open Directory for its directory listings.
- Uses the top 3 search results from GOTO in its "FEATURED LISTINGS"
area, which is displayed before all search results. One more listings
from GOTO appears between position 9 and 10 of the results.
- For more details on how to get listed in the Top 10 of HotBot, see
our August 99 issue at:
http://www.submitexpress.com/newsletters/august99.txt?sen38
Inktomi:
- Inktomi is not a search engine, but it is a search engine database
provider.
- Many major search engines utilize Inktomi's database to query
listings. Some of these include: HotBot, iWon.com, AOL Search,
GoTo.com, ICQiT and Canada.com.
- There is no way to submit to Inktomi directly. You will need to go
through one of the above partners or our submission service.
- Listings in Inktomi may take 1-2 weeks.
- A new fee-based program allows listing in Inktomi within a couple of
days and re-index of your site every 48 hours for one year. For details
see:
http://www.positiontech.com/inktomi/
iWon.com:
- iWon.com is a prize give-away site that also has a search engine.
- Search engine results come from the Inktomi database.
- iWon.com has been moving up in the ranks of most trafficked websites
and is now ranked a top 10 search engine.
LookSmart:
- LookSmart is a human-edited directory.
- Listing in LookSmart will cost $99 for an eight-week review or $199
for a two-day review.
- It is being used by MSN Search for its primary results and by Excite
and AltaVista in the directory portion.
- LookSmart uses Inktomi for search results that cannot be found in its
database.
- To get a good placement in LookSmart, make sure to include your most
important keywords in the description that you send them.
- You can order LookSmart submission at:
http://submit.looksmart.com/info.jhtml?synd=zbs&chan=subexpr
Lycos:
- Uses results from DirectHit for its main listings titled "Popular."
- Uses Open Directory, Fast Search and its own spidered database for
secondary results.
- Uses the top 3 search results from GOTO in its "FEATURED LISTINGS"
area, which is displayed before all search results. Two more listings
from GOTO appears between position 4 and 5 of website results.
MSN Search:
- Uses LookSmart for the primary results, and then Inktomi for default
search results.
- Uses DirectHit for "Top 10 most Popular Sites", which is a link
displayed before all search results.
Netscape Search:
- Primary search results come from Open Directory and its own "Smart
Browsing" technology to find the official websites of major companies.
- Secondary search results come from Google.
- AOL owns Netscape and Netscape owns Open Directory.
Open Directory (Dmoz.org):
- A human-compiled directory where all the editors are volunteers.
- Almost anybody can become a DMOZ editor by applying for a category.
- Open Directory is one of the most important directories to get listed
in. Its listings are used by some major search engines such as:
Netscape (who owns Open Directory), Lycos, HotBot (directory portion)
and AltaVista (directory portion).
- For submission you must go to their page and submit to the category
that best fits your site.
- Getting listed may take anywhere from one day to over a month
depending on when the editors check their category submissions.
- If you do not get listed within a month, we recommend that you e-mail
the category editor from the link provided on the bottom of
the category page.
- Make sure to use your keywords in the description that you submit, as
Open Directory does not spider pages.
NBCi (Formerly Snap):
- NBCi is a human-compiled directory, but also has a "LiveDirectory"
that allows real time live addition of websites, without having to wait
for an editor to review your site. The only difference is that the
results will be shown after the regular directory listings. Over time,
the editors will go through and add the best sites from the submissions
to the actual directory listings.
- NBCI will keep track of click-thru on sites listed in "Live
Directory". Sites that get the most clicks will move higher in the list
of sites waiting to be reviewed by NBCi editors.
- NBCi also uses Inktomi for those cases when insufficient search
results are found in its own database.
- Make sure to use your keywords in the description that you submit, as
Snap does not spider pages.
- NBCi is now offering a pay for inclusion program that will guarantee
a review within 5 days. It costs $199. However, since it was just
launched recently, they are offering a special for $99 until 2/15/01.
Yahoo:
- Yahoo is a human-compiled directory, which accepts only about 100-
2500 sites a day.
- It is very tough to get listed in Yahoo, but getting listed can bring
a lot of traffic, as it is one of the top visited sites on the net.
- Yahoo offers a free submission, but rarely any sites get listed with
the free submission offer. The best way to get listed in Yahoo is to
pay $199 for the Express Submission, which will guarantee a review
within one week.
- Make sure to follow all their instructions carefully before
submission.
- You will get an email notification if your site gets accepted with
the free or paid submission.
- If you do the free submission and don't get listed within a month of
submission, then resubmit. Chances are that your listing has been
declined or ignored.
- Uses Google for its secondary listings when results cannot be found
in its own database.
- For more details, read our Yahoo Submission Tips Part I, II and III
at:
http://www.submitexpress.com/newsletters/index.html?sen38
=======================================================================
LookSmart powers the search directories of leading portals on the Web
and more than 380 ISPs, including: MSN Search, Excite, AltaVista,
iWon.com and CNN.com. It is more important than ever to get a listing
in LookSmart. Click below to submit your site now and have it listed
within 48 hours:
http://submit.looksmart.com/info.jhtml?synd=zbs&chan=subexpr
=======================================================================
3- Search Engine News
NBCi:
NBCi has launched a pay for inclusion program that guarantees a site
review within 5 days. The cost is $99 until Feb 15, 2001 and $199
afterwards. This fee is inline with other search engine such as Yahoo
and LookSmart. However, we think that NBCi is not as widely used as
Yahoo and does not have reach like LookSmart, therefore we believe that
the $200 fee is a bit high.
The reviewed submission does not guarantee that you would have good
ranking, but it will place you under reviewed sites, which are
displayed before the "Live Directory" and Inktomi results.
AltaVista:
AltaVista is now mixing in some results from LookSmart in its search
results. You will know this if you compare the title and description
of the listed sites to those in LookSmart.
AltaVista recently cancelled its Initial Public Offering plans, citing
bad market conditions. You can see the details at:
http://dailynews.yahoo.com/h/nm/20010110/wr/altavista_ipo_dc_1.html
=======================================================================
Is your site anywhere to be found in the search engines? Do you need to
be in the top 10 of search engines, but don't know how? Are you tired
of trying everything you possibly can and still are nowhere to be
found?
If you need help getting your site in the top 10 of major search
engines, please check out our search engine optimization services:
http://www.submitexpress.com/optimize.html?sen38
We guarantee results or your money back.
We can also give you free advice when you order our 2500+ Search Engine
Submission. We will visit your site and send you a list of suggestions
on how to improve your rankings. See details at:
http://www.submitexpress.com/submit2500.html
Don't just submit your site to the search engines, SUBMIT IT RIGHT.
=======================================================================
Keep up with the latest affiliate programs and learn helpful tips and
tricks by subscribing to our Affiliate Express newsletter. We will
send you information about the highest paying affiliate programs out
there. Join now at:
http://www.submitexpress.com/affiliate-today.html?sen38
=======================================================================
Submit Express
Website: http://www.submitexpress.com
Past Issues of this Newsletter:
http://www.submitexpress.com/newsletters/?sen38
Email: newsletter@submitexpress.com
Submit your website to 40 top search engines for FREE!
=======================================================================
Copyright 2001 Submit Express - No part of this newsletter may be
copied or published without prior permission, but please feel free to
forward this to all your friends as long as you keep it in its
entirety.
