Submit Express Newsletter #44
June 1, 2001
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TABLE OF CONTENTS
1- Intro
2- New Meta Tag: "Aesop"
3- CSS H1 Spoof
4- Two Inktomi based Search Engines become Pay-per-click
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1- Intro
In this issue we bring you two articles from Dr. Roger Wilcox, an
author and Internet Marketing expert. Both articles contain new search
engine placement tips.
In the news section, you will find the latest news about two Inktomi
based search engines turning to pay-per-click advertising model.
Feel free to forward this email to all your friends that have websites
who may benefit from this information.
Subscription is completely free and can be obtained at:
http://www.submitexpress.com/newsletters.html
Thanks,
Pierre Zarokian
President, Submit Express
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2- New Meta Tag: "Aesop"
If you get nothing else from this article, get this. This new
tag is popping up on sites all over the net and will
dramatically change the way people search. Essentially, this
tag breaks all Internet content into 6 useful categories. The
purpose of this is to allow surfers to more accurately and
quickly determine if a search result is, indeed, what they are
looking for. It also allows webmasters to attract more
appropriate visits to their sites. Right now, the only engine
that recognizes it is aesop.com, but I have it on authority that
others are preparing to start recognizing the tag as well.
For more information, here is the official aesop meta tag site
(includes a free tag generator) - if you don't already have this
tag on all of your pages, it's critical that you do this right
away:
http://www.aesop.com/metatag.htm
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3- CSS H1 Spoof
In the early days of the net, search engines were easy to fool.
These days, it's quite a bit more difficult, but it can be done.
However, any time you use some type of "trick" to spoof the
engines, you always run the risk of the engine catching you and
banning your domain for spamming.
OK, with that caveat, here's the trick.
Some search engines will give words found in the "H1" tag a
boost in relevancy. The H1 tag is used to specify your page's
"heading". The problem is, this heading is just plain ugly.
It's a huge point Times New Roman heading that doesn't look good
in anyone's web design book.
Here's the good news: you can get the best of both worlds using
Cascading Style Sheets (CSS). With CSS, you can specify that
the browser will render text in the H1 tag any way you please.
This is great; because, you can get both a boost in relevancy
and get better control of your page's appearance in one step.
Here's the code.
In your head tag, put the following line:
<STYLE> <!-- H1 {font-family: arial,helvetica; font-size: 12pt;
color: black; } --> </STYLE>
(Note that you can change any of the above variables - font
size, type, and color - as you see fit.)
Then, in the body of your document, where you want you document
"heading" or "headline", use the following code:
<H1>Text for Your Headline Here</H1>
The headline will now appear as you specified in the style code.
This is a great trick - and it's brand new.
Apply these new tactics today for some easy traffic courtesy of
your favorite search engines.
Dr. Roger Wilcox is a well-known author and Internet Marketing
expert. Right now, he works as a professional affiliate to
prove that anyone can make a generous living on the Internet.
http://www.rogerwilcox.com
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4- Two Inktomi based Search Engines become Pay-per-click
iWon.com and Canada.com - two major Inktomi based search engines - turn
their primary listings to pay-per-click listings.
iWon.com is now using primarily results from GOTO when a search is
performed. In the results pages, some tabs could be found on top that
provide access to free listings from Inktomi ("Web Sites" Link),
DirectHit ("Top 10" Link), LookSmart ("Directory" Link), as well as
links to News and Shopping related results.
Canada.com results are now coming directly from DogPile, which is a
MetaCrawler that displays results from various search engines. DogPile
uses primarily paid-par-click search engines for its results.
It is very sad to see the major search engine turning to advertising
outlets one by one. We can only hope that some free search engines will
remain or new ones will be created for those who like access to free
unbiased information.
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Copyright 2001 Submit Express - No part of this newsletter may be
copied or published without prior permission, but please feel free to
forward this to all your friends as long as you keep it in its
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