Submit Express Newsletter

 

 

Submit Express Newsletter #24
May 31, 2000
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1- Intro
2- Common Web Site Design Flaws You Must Avoid If You Are
Serious About Making Profits On The Internet!

3- Search Engine News

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1- Intro

Good news: We now submit to 2500+ search engines, directories and links
pages, and the price still remains the same: $24.95.

You can order via our secure page at:
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We have also added an option for monthly submissions. Until now we
recommended submitting every three months.  However, we have noticed
that some of the major search engines like HotBot, Yahoo (Inktomi) and
MSN Search now drop pages a lot quicker. 

HotBot will now drop out your site in three weeks after submission if
nobody is linking to your site.  They are doing this to eliminate spam
and lower quality pages. However, by doing this, many new sites or
smaller sites do not get a chance to stay there a long time. We now
recommend submitting your site once a month to avoid getting dropped out
by HotBot and some of the other major search engines.

By submitting to 2500+ engines once a month, you also increase your link
popularity, which is now an important ranking factor in major search
engines.  You can order at:
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In this issue, you will find an article about "Common Web Site Design
Flaws You Must Avoid If You Are Serious About Making Profits On The
Internet." We hope you like it.

Feel free to forward this email to all your friends that have websites
who may benefit from this information.

Subscription is completely free and can be obtained at:
http://destinationsite.com/c?c=92511.37409.0.60554.4

Thanks,
Submit Express

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If you have a free-hosted site, we highly recommend getting a domain
name.  This will improve your rankings in the search engines as most
major search engines rank root URLs higher than sub-pages.  Also, many
major search engines block or penalize rankings for sites from free
hosting providers. You can register your own domain name at:

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2-  Common Web Site Design Flaws You Must Avoid If You Are
Serious About Making Profits On The Internet!

Thousands of new web sites are created daily by home based
entrepreneurs.  Unfortunately, the majority of these sites contain
serious design flaws that are costing their owners a higher
percentage of profits. Here are three mistakes you must avoid if
you are serious about making money.

1)  Slow Loading Pages

You've heard the saying, "Time is money!," and at no place is this
more true than on the Internet - where the common mind set is to
gain instant gratification.

Earlier this week I conducted a survey of 50 different web sites
chosen at random.  Twenty-six (26) of those sites took longer
than one minute to load.  The longest wait took more than three
(3) minutes to fully load.  Only eight (8) of these sites loaded
in ten seconds or less. 

The average web surfer is not a very patient sort.  If your page
takes longer than 30 seconds to load, then your visitors have
probably left before all your graphics have appeared.

What causes a slow loading web site?

- Too many colors
- Too many pictures
- Too many fonts
- Too many special effects
- Too many scripts and complicated HTML code

So how do you correct this flaw? 

Remember KISS - Keep It Simple, Stupid! 

Each page should include no more than two fonts. Graphics,
Picturesand effects should be kept to a minimum. Generally
Speaking, you should keep your web page sales presentation as
black type, with a white background, using the default type.

2) The Failure To Collect Email Addresses

It usually takes 6-7 sales presentations before a prospect
turns into a customer. You won't have the chance to make those
presentations, however, if you haven't developed a mechanism
for ongoing communication. That's why it is necessary for you
to employ several different methods of collecting site visitors'
email addresses.

Here are several great methods for collecting email addresses:

- Ask visitors to subscribe to your e-zine
- Invite them to join a discussion group
- Encourage them to sign your guestbook
- Offer a free service or resource
- Give a free course via autoresponder
- Have visitors complete a survey
- Run a contest for those who submit their email

In each case, make sure that you get them to "give you" their
email in exchange for the service you provide. This will provide
you with a growing opt-in list for future sales presentations
and profits.

3)  Showing A Lack of Credibility

In theory, the beauty of the electronic commerce is that the
marketing process can be completely automated, allowing the
webmaster to sit at home and simply collect payments for
his/her products and services. In reality, however, people
still like the personal touch. Without it, they will question
the integrity of products and services.

How can you improve people's perceptions of your integrity?
I suggest that you include on every page a link to the following
information:

- Your Name
- Your Email Address
- Your Snail Mail Address
- Your Phone Number
- Your Fax Number

Are you really serious about making money from your web site?
If so, make sure you correct these fatal flaws as soon as possible!

Written by Karl Kanning
karl@ezine-traffic.com

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Advertising space in this newsletter is now available. The next issue
will go out to over 62,000 webmasters or website owners.  See details
at:

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3- Search Engine News

LookSmart:

LookSmart has discontinued offering free submissions. Last week they had
3 options on their site: 
  1) Express Listing $199 
  2) Basic Submit $99
  3) Free Submission for non-business sites

However, this week they have discontinued the third option and lowered
the Basic Submit to $49. Here is what they offer now:

  Express Listing - $199
  - Guaranteed site review in 48 hours
  - Listing in all appropriate categories
  - A 100 percent refund if your site is not eligible for listing

  Basic Submit - $49
  - Site review in approximately eight weeks
  - Listing in all appropriate categories
  - No refund if your site is not eligible for listing

Looks like LookSmart is experimenting with prices and paid vs. free
submissions. So we will not be surprised if these prices change again
next week. Personally, I would like to see these prices at least half of
what they are now, and free submission for non-business sites.

You can order the LookSmart submission at:
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GoTo.com and Go.com:

Disney (owner of Go.com) pays $21.5 million to GoTo.com to settle a
trademark infringement lawsuit. Disney has also agreed to permanently
discontinue its use of the disputed Go Network logo and the current
replacement logo. GoTo.com will continue to use the same logo it has
used since 1997. Disney has also agreed to drop its counterclaim against
GoTo.com. See details at:

http://destinationsite.com/c?c=92511.37409.0.60554.11



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Is your site anywhere to be found in the search engines? Do you need to
be in the top 10 of search engines, but don't know how? Are you tired of
trying everything you possibly can and still are nowhere to be found?
If you need help getting your site in the top 10 of major search
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We guarantee results or your money back.

We can also give you free advice when you order our 2500+ search engine
submission.  We will visit your site and send you a list of suggestions
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Don't just submit your site to the search engines, SUBMIT IT RIGHT.

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Would you like to be informed about the latest affiliate programs?
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Submit Express
Website: www.submitexpress.com
Past Issues of this Newsletter:
http://destinationsite.com/c?c=92511.37409.0.60554.15
Email: newsletter@submitexpress.com
Submit your website to 40 top search engines for FREE!

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or published without prior permission, but please feel free to forward
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