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Click Fraud Becomes a Search Marketing Problem
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New York, New York - (The Hosting News) - February 27, 2006 - According to data recently released by the Search Engine Marketing Professional Organization (SEMPO), the number of online advertisers and search engine marketing firms who believe click fraud is a serious issue has tripled in the past year.
Two out of five advertisers and nearly half of the agencies surveyed have tracked fraud with 16% of the advertisers saying it's serious. according to SEMPO, this figure has nearly tripled from December 2004.
SEMPO reports that the data was collected in December 2005 as part of the organization's ''The State of Search Engine Marketing'' survey. The study determines the size of the market, and also identifies trends and highlights key issues of concern. A detailed online survey was completed by 553 search engine advertisers and search engine marketing agencies, conducted via Radar Research.
Kevin Lee, a Member of the SEMPO Board of Directors commented on the survey results, ''Network click fraud is a threat to the increasing value of search engine traffic and represents a significant hurdle to the growth of Google and Yahoo's traffic. If left unchecked, click fraud could amount to millions of dollars in unwarranted expense to advertisers. As more people do business online, and advertising expenditures grow, control of the click fraud problem is critical, for both marketers and publishers. Our advertisers and agencies need to ensure their advertising dollars are being spent well, and not subject to inflated expenses due to click fraud in pay-per-click campaigns.''
T
he 2005 SEMPO survey also revealed that more than 40 percent of advertisers and more than half of the agencies claim they have been a victim of click fraud. However, nearly 1/3 of advertisers are not actively tracking fraud at this time and do not know if they've been a victim of click fraud. About 25 percent of those surveyed do not believe it's a problem.
As for the source of click fraud, more than 75 percent of the advertisers say the fraud comes from publishers, networks or affiliates attempting to increase their revenue through non-authentic clicks. More than 50 percent of respondents say they have been a victim of competitive click fraud as well.
To learn more about the Search Engine Marketing Professional Organization (SEMPO), please visit: www.sempo.org.
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