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Google and MTV Test Video Distribution Model
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Mountain View, California - (Website Hosting Directory) - August 11, 2006 - Viacom's MTV Networks, and search engine, Google, are collaborating to test a consumer, web publisher, and advertiser video distribution model. Under the terms of the agreement, Google will distribute ad-supported content from MTV Networks to targeted website publishers.
The companies expect to be testing the model later this month. The venture marks the first time that integrated video programming and advertising will be made available directly to Google's extensive AdSense network, which delivers targeted text and image ads to its network of websites and blogs. This also represents the first time clips from MTV Networks' kids and family, music and entertainment programming will be available to consumers widely across the web on an ad-supported basis on sites outside MTVN's proprietary sites.
Publishers will be able to showcase clips from premium programming, such as Nickelodeon's SpongeBob SquarePants and MTV's Laguna Beach to enhance website content. As the first-of-its-kind offering from both companies, the new model is intended to provide users with new ways to experience content and create targeted marketing vehicles for advertisers. It is also designed to promote programming that is available via cable, satellite and other distribution platforms carrying MTVN's on-air channels.
Tom Freston, President and CEO of Viacom remarked, ''Collaborating with Google gives us a terrific opportunity to take our content and distribute it even more widely on the web in a seamless and targeted way. This deal fits in perfectly with our strategy to deliver the best content to our audiences -- wherever they are. We're very happy to be working with Google, a true innovator in content distribution.''
Eric Schmidt, CEO of Google commented, ''We're excited to work with MTV Networks on new ways of distributing its content to consumers via the Internet and on Google Video. With the combination of our video technology, and extensive advertiser and publisher network, Google is in a leading position to help content owners, web publishers and advertisers generate interest and increase revenue opportunities.''
MTVN programming that initially will be distributed via Google Video and targeted publishers includes clips from:
-- MTV's "Laguna Beach: The Real OC" - video clips detailing major plotlines from the hit show's third season, which premieres on television August 14.
-- MTV Video Music Awards - promotional clips from this year's VMAs, airing Aug. 31, memorable highlights from past VMAs, and exclusive clips from the upcoming ''Scandalicious Show'' previewing this year's VMAs.
-- Nickelodeon's ''SpongeBob SquarePants''
- Your Brain on SpongeBob, taken from the hugely popular animated series.
Judy McGrath, Chairman and CEO, MTV Networks added, ''We are content people who make great creative product for all platforms. Our brands are great navigation tools for our audiences, and this deal with Google will enable us to follow and lead them to new places.''
David Eun, Vice President of Content Partnerships at Google offered, ''We welcome the opportunity to work with great content providers like MTV Networks to explore additional forms of distribution for online video. MTV Networks offers a perfect blend of content that is interesting, exciting and relevant to web publishers, advertisers and users alike. We look forward to the results of this relationship, and the impact it will have on these audiences.''
Google's innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google's targeted advertising program provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout the Americas, Europe, and Asia.
For more information about Google, please visit www.google.com.
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