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Client Service is Tops in Search Engine Marketing, Per Report
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Farmington Hills, Michigan - (Website Hosting Directory) - August 17, 2006 - While Search Engine Marketing (SEM) agencies direct the bulk of paid search spending, marketers' expectations of agencies is high, while loyalty is low, according to new vendor evaluation report, ''Search Engine Marketing Agency Constellation.''
JupiterResearch's new report evaluates 15 SEM and Search Engine Optimization (SEO) agencies on market suitability, overall business value and agency size. Among the detailed findings, JupiterResearch found that an agency's technology is important, but it is client service that is becoming increasingly critical to marketers. Sapna Satagopan, Research Associate and lead author of the report stated, ''An increasing number of marketers are diversifying and intensifying their use of search agencies. However, only 21 percent are completely satisfied and have no interest in switching agencies," said "Search agencies must begin to differentiate themselves and build loyalty through higher levels of client service.''
JupiterResearch's new Search Engine Marketing Agency Constellation provides recommendations for marketers and agencies, addressing issues such as criteria for marketers interested in evaluating SEM and SEO agencies, payment models, and recommendations for small, medium and large agencies. Some of the agencies that emerged as leaders, include 24/7 Real Media, iProspect and Did-It in the SEM space, and IMPAQT, iProspect and Reprise Media in SEO.
Zia Daniell Wigder, Vice President and Research Director at JupiterResearch offered, ''Forty five percent of search marketers are using agencies for one or more of their campaigns, and marketers are increasing their overall spending on search. The keys to their success will be in engaging an agency that combines strong tracking tools with extraordinary service.''
JupiterResearch provides unbiased research, analysis and advice, backed by proprietary data, to help companies profit from the impact of the Internet and emerging consumer technologies on business. The company's goal is to help online businesses make critical decisions about technology selection, spending, staffing, and web site effectiveness; advises consumer-facing companies with online advertising, marketing, and customer service strategies to understand, attract, convert and retain customers; and guides technology vendors and service providers on market opportunity, positioning, product definition, and pricing. JupiterResearch is headquartered in New York City and has offices throughout the US and Europe.
JupiterKagan, Inc. was formed in 2006 from the merger of JupiterResearch and Kagan Research, two companies providing research and advice in the domain of the media and telecommunications, Internet, and emerging consumer technologies. The company's deliverables include continuous information services (available by subscription), research reports, data, inquiries with research analysts, appraisals, litigation support and consulting. JupiterKagan operates from six offices in the United States, United Kingdom, France and Germany.
To learn more about the report, please visit: www.jupiterresearch.com.
For more information about JupiterKagan, please visit: www.jupiterkagan.com.
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