Submit
Express Newsletter #42
April 1, 2001
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TABLE OF CONTENTS
1- Intro
2- Internet World Convention Highlights (Includes
news about Go.com and Inktomi)
3- Go.com in now GOTO!
4- AltaVista Submission Page Changes
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1-
Intro
You
may have noticed that we skipped the March 15th issue of the
Submit
Express newsletter. The staff was incredibly busy manning our
booth at
the Internet World Convention on March 14-16 in Los Angeles,
and we
were unable to meet our deadline. We really enjoyed seeing all
of our
clients from around the country. The show was exciting, fun
and
informative. We want to take this opportunity to bring you some
highlights from the show as well as introduce you to some great
companies and products. Make sure to read it as it includes
some
important first hand info on Inktomi ranking criteria.
We are proud to announce the launch of the new Submit Express
web site.
We are happy with the new site design and we have added many
new
features for your use and enjoyment. If you have not seen
our brand
new site, please make sure to check it out and tell us what
you think.
http://www.submitexpress.com/?sen42
We have also increased the number of search engines we submit
to via
our paid service. We now submit to over 75,000 search engines,
directories and links pages. For details please see:
http://www.submitexpress.com/submit2500.html
Feel free to forward this email to all your friends that have
websites
who may benefit from this information.
Subscription is completely free and can be obtained at:
http://www.submitexpress.com/newsletters.html?sen42b
Thanks,
Pierre Zarokian
President, Submit Express
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2-
Internet World Convention Highlights
The
Internet World Convention took place in Los Angeles, our hometown,
on March 14-16. We have always enjoyed going to the shows
but this
year we decided to host a booth. We were able to meet hundreds
of great
businesses as well as learn about new industry trends and technology.
You can see a few pictures of our booth and staff at:
http://www.submitexpress.com/iw.html?sen42
This year's show was much smaller than last year and many companies
had
cancelled their booth reservations, including Apple, AltaVista,
GOTO
and Adobe. Presumably many companies are trying to cut
down on
spending.
We were glad to meet some of our newsletter readers and current
clients
at the show. In addition, several leading Internet companies
stopped
by our booth, including Lycos, Google, Disney Internet Group
(Formerly
Go.com), GOTO, Ah-ha.com and Mamma.com. Below are some highlights
from
the show.
A couple of employees from Disney Internet Group (DIG) stopped
by our
booth to chat to us. By now you may have heard that Go.com is
no longer
a stand-alone search engine. Just prior to the convention, Go.com
silently launched a new trimmed down site, linking all search
results
from the search engine to GOTO. You can see the full story
below. We
did manage to ask what will become of the Go Guides directory
and DIG
replied that some DIG management are in talks with Disney to
buy the
service and offer it to the public again. Currently, management
and
owners are in talks. We plan to watch this closely.
Ah-ha.com, whose booth was actually very close to us, stopped
by our
booth to tell us about their pay-per-click search engine.
They have an
interesting search engine where you can include a small
graphical button next to your listing. We think this is worth
a look.
To find out more and to sign up, please visit:
https://secure1.ah-ha.com/logolink/default.asp?JAVA=1&promo_id=20052
Inktomi had a huge booth at the show. I stopped by to
ask a few
questions. I asked them about their pay-for-quick-inclusion
program
and if the sites listed will actually have a better placement.
From my
previous knowledge, I already knew that Inktomi has 2 databases
where
the search results are pulled from. One is known as their "long-term
database," where the primary search results are pulled from.
The
Secondary search results are pulled from a second database known
as
their "new listings" database. Obviously, sites in the long-term
database will have a better ranking. Usually, sites that
have many
links to them and are well-established sites will end up in
the long-
term database. However, brand new sites with no links to them
get
listed in the secondary database and over time move to the long-term
database. One important question we needed clarification
on was if by
paying for their quick inclusion program, where in the search
results
would the site appear? I was informed that all sites paying
for the
paid-inclusion program will get the same priority as the long
term
database, meaning your ranking will be better than if you were
to
submit your site to them for free. This was a very important
finding
and now we highly recommend using the paid-inclusion program.
Remember,
Inktomi powers about half of the major search engines, including
HotBot, iWon.com, Canada.com, and parts of AOL search, Netscape
Search,
LookSmart and NBCi. To sign up or to find out more, please visit:
http://www.submitexpress.com/inktomi
Inktomi also announced the release of a new version of their
Search
Engine and told us that a few of their partners will be upgrading
to
this new more advanced version soon, which uses different ranking
criteria and content blending techniques. They said that for
example,
iWon.com can use site Titles and Descriptions from LookSmart
instead of
from the site Meta Tags. You can see the press release
about this at:
http://www.inktomi.com/new/press/2001/searchweb.html
We had a visit from the founders of a website called SitePoint.com.
We
were very interested to find out more about this company as
they
provide webmaster-related information and tips. A visit to their
website showed a vast amount of high quality information. This
website
must be bookmarked by all webmasters and visited on a regular
basis.
They provide a free newsletter for those that rather read their
information via email. We were surprised that they included
a little
bit of information about us and a picture of our booth, in their
review
of Internet World Convention. You can read this review
at:
http://www.promotionbase.com/article.php?aid=367
FlashZing.com had a very interesting tool to demo. They
offer an
online tool to build a flash website in about 10 minutes.
Their
starting package is $199. We were amazed at the quality
of the Flash
site they built us as a demo in just a few minutes. If you wanted
to
build a flash site, but could not afford the money or the time
to
learn, now you don't have to worry. Check out this site at:
http://www.flashzing.com/
ClickXchange.com is an affiliate program broker, similar to
Commission
Junction (CJ) or BeFree. However, they have no setup fees and
only take
30% of what you decide to pay the affiliates. It seemed
like a very
attractive program for those who can't afford high setup fees
of
companies such as CJ. Check out their site at:
http://www.ClickXchange.com/
This concludes our review of the Internet World Convention.
The next
Internet World Convention will be in Chicago on July 10-12.
At this
point we are not planning to have a booth there, but if you
are in the
area, make sure to check it out. You can see details at:
http://www.internetworld.com/events/chicago2001/
=======================================================================
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3-
Go.com is now GOTO!
Go.com
silently launched a new site recently. They replaced their
search results with GOTO search results. This comes as a big
surprise,
given last year's lawsuit between the two companies involving
similarities between their logos. GOTO ended up winning
the lawsuit,
which resulted in GO.com changing their logo and paying millions
of
dollars to GOTO. Perhaps this is the reason why Go.com
was so quiet
about this. At the Internet World Convention, employees
from both
Go.com and GOTO stopped by our booth and both acknowledged that
they
wanted to keep this deal very quiet.
Go.com had announced that Go.com was going away, but it has
now decided
to keep the URL as a means to generate traffic to its other
sites,
which include: Disney.com, ABCnews.com and ESPN.com.
According to Go.com, their new site does not take up much maintenance
and everything is automated.
You can read more details about this at:
http://biz.yahoo.com/fo/010313/0313go.html
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4-
AltaVista Submission Page Changes
In
another surprise move, AltaVista launched a brand new URL submission
page, which now requires entering a unique code in order to
do the URL
submissions. The move is presumably to block remote submissions
done
by automated submission programs, because they get so much spam.
This has in effect stopped our own free submission page from
being able
to submit to AltaVista. However, we will be looking for alternatives
for this and it appears that AltaVista may be offering a bulk
submission program soon.
Here is how the new submission program works:
Every time the submission page is loaded a new 8-digit code
gets
generated that consists of letters and numbers. The code
is in a
graphical image, presumably to make it impossible to copy it
with
automated tools. The characters are also displayed in different
type of
fonts and sometimes are even so close to each other to make
it
difficult for any OCR (Character Recognition) software to read
it.
Each code generated can be used for up to 5 submissions. After
that you
can refresh the page to get a new code. Many people are assuming
that
AltaVista does not like to see more than 5 submissions from
each site.
However, this is not stated anywhere on the site. For
now, we are also
recommending not to submit over 5 URL's per site per day.
To see the new AltaVista submission page or to submit your site,
please
go to:
http://add-url.altavista.com/cgi-bin/newurl?
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LookSmart is now accepting up to 5 URL's per site. LookSmart
powers
the search directories of leading portals on the Web and more
than 380
ISPs, including: MSN Search, Excite, AltaVista, iWon.com and
CNN.com.
It is more important than ever to get a listing in LookSmart.
Click
below to submit your site now and have it listed within 48 hours:
http://submit.looksmart.com/info.jhtml?synd=zbs&chan=subexpr
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