Express Newsletter #42
April 1, 2001
TABLE OF CONTENTS
2- Internet World Convention Highlights (Includes
news about Go.com and Inktomi)
3- Go.com in now GOTO!
4- AltaVista Submission Page Changes
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may have noticed that we skipped the March 15th issue of the
Express newsletter. The staff was incredibly busy manning our
the Internet World Convention on March 14-16 in Los Angeles,
were unable to meet our deadline. We really enjoyed seeing all
clients from around the country. The show was exciting, fun
informative. We want to take this opportunity to bring you some
highlights from the show as well as introduce you to some great
companies and products. Make sure to read it as it includes
important first hand info on Inktomi ranking criteria.
We are proud to announce the launch of the new Submit Express
We are happy with the new site design and we have added many
features for your use and enjoyment. If you have not seen
new site, please make sure to check it out and tell us what
We have also increased the number of search engines we submit
our paid service. We now submit to over 75,000 search engines,
directories and links pages. For details please see:
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Internet World Convention Highlights
Internet World Convention took place in Los Angeles, our hometown,
on March 14-16. We have always enjoyed going to the shows
year we decided to host a booth. We were able to meet hundreds
businesses as well as learn about new industry trends and technology.
You can see a few pictures of our booth and staff at:
This year's show was much smaller than last year and many companies
cancelled their booth reservations, including Apple, AltaVista,
and Adobe. Presumably many companies are trying to cut
We were glad to meet some of our newsletter readers and current
at the show. In addition, several leading Internet companies
by our booth, including Lycos, Google, Disney Internet Group
Go.com), GOTO, Ah-ha.com and Mamma.com. Below are some highlights
A couple of employees from Disney Internet Group (DIG) stopped
booth to chat to us. By now you may have heard that Go.com is
a stand-alone search engine. Just prior to the convention, Go.com
silently launched a new trimmed down site, linking all search
from the search engine to GOTO. You can see the full story
did manage to ask what will become of the Go Guides directory
replied that some DIG management are in talks with Disney to
service and offer it to the public again. Currently, management
owners are in talks. We plan to watch this closely.
Ah-ha.com, whose booth was actually very close to us, stopped
booth to tell us about their pay-per-click search engine.
They have an
interesting search engine where you can include a small
graphical button next to your listing. We think this is worth
To find out more and to sign up, please visit:
Inktomi had a huge booth at the show. I stopped by to
ask a few
questions. I asked them about their pay-for-quick-inclusion
and if the sites listed will actually have a better placement.
previous knowledge, I already knew that Inktomi has 2 databases
the search results are pulled from. One is known as their "long-term
database," where the primary search results are pulled from.
Secondary search results are pulled from a second database known
their "new listings" database. Obviously, sites in the long-term
database will have a better ranking. Usually, sites that
links to them and are well-established sites will end up in
term database. However, brand new sites with no links to them
listed in the secondary database and over time move to the long-term
database. One important question we needed clarification
on was if by
paying for their quick inclusion program, where in the search
would the site appear? I was informed that all sites paying
paid-inclusion program will get the same priority as the long
database, meaning your ranking will be better than if you were
submit your site to them for free. This was a very important
and now we highly recommend using the paid-inclusion program.
Inktomi powers about half of the major search engines, including
HotBot, iWon.com, Canada.com, and parts of AOL search, Netscape
LookSmart and NBCi. To sign up or to find out more, please visit:
Inktomi also announced the release of a new version of their
Engine and told us that a few of their partners will be upgrading
this new more advanced version soon, which uses different ranking
criteria and content blending techniques. They said that for
iWon.com can use site Titles and Descriptions from LookSmart
from the site Meta Tags. You can see the press release
about this at:
We had a visit from the founders of a website called SitePoint.com.
were very interested to find out more about this company as
provide webmaster-related information and tips. A visit to their
website showed a vast amount of high quality information. This
must be bookmarked by all webmasters and visited on a regular
They provide a free newsletter for those that rather read their
information via email. We were surprised that they included
bit of information about us and a picture of our booth, in their
of Internet World Convention. You can read this review
FlashZing.com had a very interesting tool to demo. They
online tool to build a flash website in about 10 minutes.
starting package is $199. We were amazed at the quality
of the Flash
site they built us as a demo in just a few minutes. If you wanted
build a flash site, but could not afford the money or the time
learn, now you don't have to worry. Check out this site at:
ClickXchange.com is an affiliate program broker, similar to
Junction (CJ) or BeFree. However, they have no setup fees and
30% of what you decide to pay the affiliates. It seemed
like a very
attractive program for those who can't afford high setup fees
companies such as CJ. Check out their site at:
This concludes our review of the Internet World Convention.
Internet World Convention will be in Chicago on July 10-12.
point we are not planning to have a booth there, but if you
are in the
area, make sure to check it out. You can see details at:
NEWSLETTER ADVERTISING SPECIAL
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Go.com is now GOTO!
silently launched a new site recently. They replaced their
search results with GOTO search results. This comes as a big
given last year's lawsuit between the two companies involving
similarities between their logos. GOTO ended up winning
which resulted in GO.com changing their logo and paying millions
dollars to GOTO. Perhaps this is the reason why Go.com
was so quiet
about this. At the Internet World Convention, employees
Go.com and GOTO stopped by our booth and both acknowledged that
wanted to keep this deal very quiet.
Go.com had announced that Go.com was going away, but it has
to keep the URL as a means to generate traffic to its other
which include: Disney.com, ABCnews.com and ESPN.com.
According to Go.com, their new site does not take up much maintenance
and everything is automated.
You can read more details about this at:
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AltaVista Submission Page Changes
another surprise move, AltaVista launched a brand new URL submission
page, which now requires entering a unique code in order to
do the URL
submissions. The move is presumably to block remote submissions
by automated submission programs, because they get so much spam.
This has in effect stopped our own free submission page from
to submit to AltaVista. However, we will be looking for alternatives
for this and it appears that AltaVista may be offering a bulk
submission program soon.
Here is how the new submission program works:
Every time the submission page is loaded a new 8-digit code
generated that consists of letters and numbers. The code
is in a
graphical image, presumably to make it impossible to copy it
automated tools. The characters are also displayed in different
fonts and sometimes are even so close to each other to make
difficult for any OCR (Character Recognition) software to read
Each code generated can be used for up to 5 submissions. After
can refresh the page to get a new code. Many people are assuming
AltaVista does not like to see more than 5 submissions from
However, this is not stated anywhere on the site. For
now, we are also
recommending not to submit over 5 URL's per site per day.
To see the new AltaVista submission page or to submit your site,
LookSmart is now accepting up to 5 URL's per site. LookSmart
the search directories of leading portals on the Web and more
ISPs, including: MSN Search, Excite, AltaVista, iWon.com and
It is more important than ever to get a listing in LookSmart.
below to submit your site now and have it listed within 48 hours:
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