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U.S. searches on H1N1 and Swine Flu increased 100 percent in October

U.S. searches on a selection of terms related to H1N1 and Swine Flu have increased 100 percent for the four weeks ending Oct. 31, 2009, compared with the previous four weeks, according to data from Experian Hitwise. Online searches for the term "h1n1" increased 115 percent while searches on "swine flu" increased 18 percent for the same period.

The term "h1n1 symptoms" came in as the top search term containing "h1n1," accounting for 15 percent of the search traffic. Among the top 100 search terms containing "h1n1," 30 included the term "vaccine" and 23 included "symptoms." The top paid search terms were "h1n1 symptoms," "h1n1 vaccine" and "h1n1" for the four weeks ending Oct. 31, 2009.

The top search term containing "swine flu" was "swine flu symptoms," receiving 20 percent of the search traffic. Among the top 100 search terms on "swine flu," 29 included the term "symptoms" and nine included "vaccine."

The CDC.gov Website received the most visits from the term "h1n1" for the four weeks ending Oct. 31, 2009. Wikipedia was second, with 11.24 percent of visits, followed by Google News with 4.84 percent.

-Melanie Saxe

 

Nov 23, 2009