Reputation Management (aka Negative Suppression Service) helps companies eliminate or reduce the damage caused by negative Internet postings that are ranking highly on searches for their company, brand names or individuals associated with the organization (such as the company president). Removing the offending pages is difficult; however, the targeted use of Search Engine Optimization (SEO) and Social Media Marketing lets us move such pages down in search engine rankings to the second page or lower, where they will be "buried" and attract less attention.
Submit Express uses several methods to achieve this goal, including performing SEO on your main page and building several other blogs or mini-sites for your company. Link building will also be a major part of the campaign. Combined, this creates links that will elevate all of your online properties ahead of any negative pages in major search engine results.
Another major portion of the Reputation Management work we do involves Social Media Marketing. We build social media profiles on major social media sites with optimized content. We also provide link building, which pushes these additional sites higher in search engine rankings while dropping offending sites further down.
In addition, Submit Express provides reputation monitoring services. Using combination of free and paid monitoring tools, Submit Express provides you with instant or daily alerts as well as weekly reports of all activity around your brand name, whether positive or negative. Submit Express will monitor major social media outlets such as Twitter, Facebook, MySpace and LinkedIn in addition to major blogs, forums and the entire Internet. If any new content is indexed in Google, Yahoo or Bing, it will be found. Some of our tools allow us to find content before it is indexed by major search engines.
Our reputation monitoring service allows you to have the peace of mind that a professional company is watching after your brand, letting you focus on other crucial elements of your business. We will even provide you advice and guidelines on what to do when you run into negative feedback about your brand and the best strategies for eliminating the problem.
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Our president, Pierre Zarokian, is an expert on reputation management. He has spoken on the subject numerous times at different conferences such as Webmaster World, Affiliate Convention and Monitoring Social Media. You could read one of his presentations about reputation management here.
For more details or to engage in this service, please contact us.