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Google Expands Fast Flip with 55 Major Publishers

Google announced through its blog on Wednesday that it is expanding Google Fast Flip, a news reading service that aims to make the experience of reading newspapers and magazines online similar to reading hard copy versions. Fast Flip launched three months ago with a small handful of publications including the New York Times and Washington Post. The recent announcement adds 55 top-flight publishers to the project including newspapers such as the Los Angeles Times, Chicago Tribune and the Miami Herald, magazines including U.S. News & World Report and leading online sites The Huffington Post, Mashable and POLITICO.

Fast Flip is designed to let Web surfers "flip" through multiple pages of content at once, theoretically making it easier to browse through a publisher's site and find interesting material. While Fast Flip is still only available in Google Labs, the service has evidentially been successful enough that publishers are interested in experimenting with it.

Newspapers are continuing to search for ways to generate revenue from online content, and Google is touting Fast Flip as a potential answer. Google has said that the "majority" of revenue generated by Fast Flip will go back to publishers but has not given specifics.

"Readers of the Los Angeles Times, Chicago Tribune, Baltimore Sun and the rest of our newspaper brands operate in a multimedia universe, and our goal is to ensure our content is available on the platforms they choose," Marc Chase, president of Tribune Co.'s interactive division, told the Los Angeles Times. "We're always looking for new technologies to help us reach an even wider audience."

- Richard Manfredi


Dec 17, 2009