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Google Supports Other Search Engines

While Google is undoubtedly the top search engine dominating over all others and fighting against the likes of Yahoo and Bing, it does have a bit of a softer side for the underdog search engines that are not that well known. This was demonstrated by Matt Cutts, current CEO of Google, who encouraged users from Google to check out not just one but two competing search engines known as Blekko and DuckDuckGo.

He explained with confidence that "In general, I love when new search engines launch. It's always cool to run a few queries, and see how...they score things differently than we would score things."

This can be a nice PR stunt or a genuine way in which Google can learn and innovate from other contenders in the search engine playing field. It is obvious such praise from Google would never go to the likes of Bing or Yahoo, but Matt Cutts continued to explain that competition, "keeps us on our toes. It makes sure that we're doing the right things. I highly encourage people to check out both Blekko and DuckDuckGo. See what you like, see what you don't like. The wonderful thing is that everyone has different philosophies about how to improve search, and how to make search better. So this is another company trying out their idea their philosophy, and we'll just see how well it works."

It does not appear as though Google takes Blekko or DuckDuckGo to be any threat, and at the moment they probably are not, but instead as a competitor to learn from. It is curious to wonder what deeper information Google is after, besides a simple search engine scoring system, and they just might find it as these search engines refine their results with the increasing amount of visitors who are assured to come knocking after Matt Cutt's recommendation.

Darren Miller

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May 17, 2011