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Google Panda 2.3 Update is Now Live

Search Engine Land announced today that Google has confirmed that they have run an update to the Panda filter once again. The latest 2.3 Panda update went live as of late last week and includes a few new signals that help to distinguish between lower- and higher-quality websites. Not surprisingly, the latest update has caused certain sites to rank higher while other sites have experienced traffic drops.

In addition to the most recent Panda algorithm update, Google has run an update to the Panda filter four times this year. According to Search Engine Land, changes people make in between updates in hopes of fixing a Panda issue "won't show any impact until the next update is run."

The tech giant launched the Panda update in February and has told Search Engine Land that it will continue to update the algorithm as part of the company's "commitment to returning high-quality sites to Google users." The Google spokesperson added, "This most recent update is one of the roughly 500 changes we make to our ranking algorithms each year."

- Melanie Saxe

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Jul 26, 2011