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Google Webmaster Tools Search Queries Data is Now Live in Google Analytics

After a four-month testing phase, Google's latest Search Engine Optimization reports in Google Analytics are now available to the public. Valuable information for webmasters and SEOs alike, the reports are based on search queries data from Webmaster Tools and make Google Analytics all the more useful. The reports can be found in the Traffic Sources section of Google Analytics and include:

Queries: impressions, clicks, position, and CTR info for the top 1,000 daily queries

Landing Pages: impressions, clicks, position, and CTR info for the top 1,000 daily landing pages

Geographical Summary: impressions, clicks, and CTR by country

According to Google, the new reports feature "advanced filtering and visualization capabilities for deeper data analysis." Most importantly, through these reports, users can view and analyze their site's data in ways not currently possible through Webmaster Tools.

Although the new reports are public, users will have to meet a few requirements before they can access the new data. Users must be both a Webmasters Tools verified site owner and a Google Analytics administrator of that Property.

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Oct 05, 2011