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PageRank is Alive and Well

Despite speculations that Google has discontinued the Toolbar PageRank scores, PageRank is alive and well.

So why have various toolbars and websites, such as SEOQuake and SEOBook, stopped reporting the score and showing up as either N/A or 0? According to Search Engine Land, and several other sites, Google has not disabled the display of PageRank on these sites but has instead changed the URL which is used to query it. This change has made it impossible for third party tools to look up a page's PageRank.

If you're unable to look up the Toolbar PageRank score, you will need to update your lookup scripts from the previous URL,, to the new URL,

- Melanie Saxe

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Oct 10, 2011