Recommend Submit Express on Google+ Add Submit Express to Your Professional LinkedIn Profile Follow Submit Express on Twitter Become a Fan of Submit Express on Facebook SEO News
1-877-737-3083 (Outside USA) 818-567-3030

Google Announces Major Update in Search Algorithm

In an effort to produce fresher and more relevant search results, Google announced today a major change in its ranking algorithm, one that affects nearly 35 percent of searches. The new algorithm update comes after the completion of its Caffeine web indexing system just last year, a change in its infrastructure that made it possible for Google to crawl and index the web for fresh content at lightning speeds.

The new algorithm change affects three major categories of searches: recent events or hot topics, regularly recurring events, and frequent updates. When it comes to researching current events, such as a recent protest, the new algorithm will feature what Google calls "more high-quality pages that might only be minutes old."

When searching for a regularly recurring event, such as the presidential election, the new and improved Google algorithm will provide the searcher with the most recent event, even if they don't include specific keywords.

Finally, searches in the new algorithm for content on the web that changes often, but that isn't necessarily a hot topic or a recurring event, will also produce the latest results. For example, if searching for the best laptop computer, you'll receive the most up-to-date information.

Google reminds users that there are plenty of times when older results might be more useful than up-to-the-minute content, such as a search for a quick and easy pot-roast recipe.

"Different searches have different freshness needs," writes Amit Singhal, Google employee, in a post on the Google blog. "This algorithmic improvement is designed to better understand how to differentiate between these kinds of searches and the level of freshness you need, and make sure you get the most up to the minute answers."

- Melanie Saxe

Read more:


Nov 03, 2011