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Search Engine Land Turns Five, Launches Marketing Land

In celebration of its 5th birthday, the news and information site Search Engine Land announced yesterday the launch of a new sister site, Marketing Land.

Led by journalist Danny Sullivan, Search Engine Land covers the search engine industry, search engine marketing, and searching issues. However, the new sister site will focus on issues that go "beyond search" such as affiliate marketing, analytics and marketing, email marketing, mobile marketing, and social media marketing.

"We know that many of our readers are also digital marketers looking for high quality content and coverage about internet marketing beyond search," wrote Danny Sullivan, in an announcement on Search Engine Land. He added that Search Engine Land will remain the same and will continue to focus on "search and search marketing issues."

Search Engine Land and Marketing Land are both published by Third Door Media, Inc. In an announcement concerning the new site, president of Third Door Media, Christ Elwell, had this to say:

"Internet marketing continues to be the bright spot in an otherwise lackluster advertising market, and is now second behind television in advertising investment. The quality content we'll publish on Marketing Land will expand Third Door Media's nearly 1 million-strong audience of marketing professionals, and create advertising and demand generation opportunities for our marketing services customers."

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- Melanie Saxe


Dec 12, 2011