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Social Signals Increasingly Vital to SEO Campaigns

As search engines give more and more weight to social signals such as likes, tweets, and Google +1s, search marketers do, too. Marketing Charts reports that 84 percent of search marketers say social signals will be more important to their SEO efforts this year as compared to last year, while 31 percent said social signals will be much more important this year as compared to 2011, according to a new survey by BrightEdge. The remaining group of respondents (16 percent) plan to maintain their efforts to these signals this year, revealing that 100 percent of the respondents believe that social signals will not be less important for their SEO efforts in 2012.

The new BrightEdge survey also reveals that the vast majority (98 percent) of the respondents said that social media is important for their company's marketing campaigns. The combination of social media strategies and SEO tactics has also been vital to social media marketers. In 2011, 71 percent of marketers utilizing social media said they planned to "increase their use of SEO in the near future," according to SocialMedia Examiner.

When it comes to spending money on search engine marketing technology, 72 percent of the respondents said they will increase their spending this year compared to 2011, while 26 percent plan to maintain their current budgets. A large number (90 percent) of the respondents plan to evaluate and optimize ROI from organic and paid search in 2012.

- Melanie Saxe

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Jan 09, 2012