Yahoo's Marketing Dashboard, Smart Tools for Small BusinessesDevised to be used by small business owners, Yahoo's Marketing Dashboard is an online management system offering a bevy of features to monitor and survey marketing and branding strategies. Dashboard is easy to use so you don't have to be a marketing wonk to make the most of its applications for business listings, Web site traffic, or online reputation management, among its many others. Dashboard was released by Yahoo Small Business and is available for use in a free version, and in a premium one, if you're willing to pay a fee.
Online marketing for small businesses is predicted to experience a significant boom in the coming years. By 2015, according to BIA/Kelsey, a media research and consulting firm, small businesses will spend a full 70 percent of marketing budgets on online efforts.
Without a doubt, Yahoo is banking on business owners being desirous of gauging how money invested in marketing fares. To do that, Yahoo's Marketing Dashboard provides four core elements: (1) campaign tracking, (2) search engine and directory listings, (3) site traffic analysis, and (4) online reputation management. Users can also expect to encounter handy tutorial videos to learn how to take full advantage of the service. No matter what the market conditions are, making astute efforts to rev up business counts for a lot!
Jun 08, 2012