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Bing Announces New Webmaster Tool, Disavow Links

Bing has launched a new feature in Bing Webmaster Tools, making it possible for webmasters to protect themselves from malicious link building, or poor quality links pointing to their sites. Called Disavow Links, the new tool allows webmasters to submit pages, directories, or domain URLS that may have "unnatural" or low-quality links pointing to their sites.

According to Bing, the new tool is merely a communication device between webmasters and the search engine. While Bing wants to know if you have spammy or low-quality links pointing to your site, using Disavow Links won't dramatically change your rankings. According to Bing, the information will simply help it "understand more clearly your intent around links pointing to your site."

Your rankings won't dramatically change even if you disavow a link you thought was bad, but wasn't. In an interview with Search Engine Watch, Bing's Duane Forrester said that since there are hundreds of signals involved in determining rankings, informing Bing of a few low-quality links will not have a dramatic effect on rankings.

Forrester adds, "It's very important folks keep an eye the bigger picture," said Forrester. "Everything is about signals and balance. This new disavow tool, like all the rest of Bing's Webmaster tools, helps Bing to understand a webmaster's intent around its site, and its links."

The new tool is available in the Configure Your Site section in Bing Webmaster Tools, and there are no limits to the number of sites you can submit.

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Jul 03, 2012