elcome readers to the Submit Express August 2012 Newsletter. Find out about what the movers and shakers in the search engine optimization and Internet marketing world are up to these days. Likewise, stay up to date with the latest to emerge from social media. There is no charge to sign up for our newsletter, and you can subscribe at www.submitexpress.com/newsletters.
Submit Express will be exhibiting in three shows in the next few months, so we hope to see some of you in person.
In this issues we cover the following topics and more:
SEO Lessons from SES San Francisco 2012
by Pierre Zarokian
SES San Francisco took place August 13-17. Were you one of the attendees? If you were, you probably got to network, share some business pitches, and maybe even got a chance to listen first-hand to Matt Cutts, Google engineer extraordinaire, talk about the recent changes that have been taking place at the company Larry Page and Sergey Brin started 12 long years ago. Cutts participated in a Q&A session on August 14th. Business and marketing professionals of all stripes were eager to find out what tidbits a normally tight-lipped Google might be willing to share via its emissary, Cutts. He had some very welcome news: greater transparency is coming! Read More
LinkedIn Looking Less Sedate and Boring
A little over a year after its glitch-free IPO, LinkedIn is still receiving kudos from its investors. The company is growing and making money and the value of its shares hasn't suffered an embarrassingly pronounced decline à la Facebook. The year that's gone by has seen LinkedIn's earnings grow by 89 percent as well as the release of the first LinkedIn iPad app. Its shares are trading above $100. Read More
Ads to Connect Social, Television, and Handhelds
Advertisers are envisioning a new future for advertising, and B. Bonin Bough is hoping to be one of the shapers of what lies ahead for the industry. Bough is the current vice president of Global Media and Consumer Engagement at Kraft Foods. He's also thirty-five, and comes from a social media background; he co-authored a book called Perspectives on Social Media Marketing with Stephanie Agresta and Jason Miletsky. Read More
Wall Street Unhappy With $62 Million Nasdaq Offer, Wants More Dinero
Nasdaq may wish that its clients had a more conciliatory nature, but for better or worse, they are of a stripe that is highly unlikely to let bygones be bygones. In May the American stock exchange that until recently was the most favored by tech companies of good repute did the unthinkable: it royally messed up the biggest and most eagerly anticipated IPO, Facebook's. Read More
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