elcome to the Submit Express Newsletter! Summer has arrived, which means it's the perfect time to catch up on the latest to emerge in the SEO, Internet marketing, and social tech arena. An especially hot topic this past month has been Negative SEO, and it's no surprise. The Penguin algorithm Google introduced has made it easier for Negative SEO campaigns to be carried out. Pierre Zarokian, Submit Express' CEO, has written an article about the issue. Read it here! Also, don't forget that Submit Express will be exhibiting at LA's Largest Mixer 2012 and LeadsCon 2012. Both events are this July. LA's Largest Mixer is happening July 19th; see http://www.largestmixer.com/lamixer/ for details. LeadsCon takes place July 24-15. Visit http://leadscon.com/ to get informed.
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In this June edition, read about:
Standing Guard Against Negative SEO
by Pierre Zarokian
Negative SEO has been made a lot simpler by the recent Google Penguin update
. Google doles out penalties to sites whose content violates its quality guidelines; the biggest being a dropped search engine ranking. Negative SEO is a "black hat" technique that targets websites with the goal of lowering their rankings. The goal is achieved through the generation of content that makes it appear as if a targeted website is violating Google's quality guidelines. Negative SEO is rare, but it's something site owners must be aware of in order to protect themselves from it. Read More
Facebook's Rocky Start on the Market
Facebook's first two days as a publicly traded company have been ones for the record books, for sure, but they have also been marred by ungainly "technical glitches," underperformance, and even the reek of what some (John Cassidy) are calling an inside job. Friday, May 18th turned out to be the day tech investors had been waiting for: Facebook's initial public offering on Nasdaq. But early on, those trying to buy or sell were having problems getting their orders through; the system seemed to be overloaded. The day continued with heavy trading and Facebook shares, when the market closed, were valued at $38.23, just 23 cents above their initial asking price. Read More
Bing Revamps Search, Introduces Three-column Design
On May 10, Bing unveiled the company's most significant improvement to search in three years, a revamped version of its search engine. In essence, the new Bing introduces a fresh take on social search. The updated search engine will be accessible to U.S. users in the coming days, and will reach a global audience in a few weeks. Read More
Yahoo's Marketing Dashboard, Smart Tools for Small Businesses
Devised to be used by small business owners, Yahoo's Marketing Dashboard is an online management system offering a bevy of features to monitor and survey marketing and branding strategies. Dashboard is easy to use so you don't have to be a marketing whiz to make the most of its applications for business listings, Web site traffic, or online reputation management, among its many other capabilities. Dashboard was released by Yahoo Small Business and is available for use in a free version, and in a premium one, if you're willing to pay a fee. Read More
Apple Shuts Down Ping, Connects With Facebook
In September 2010, Apple introduced Ping, a social network for music on iTunes. Less than two years later, that iteration of Apple's social dream is over: iTunes' forthcoming update will eliminate Ping altogether. Not many people will miss it. Read More
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